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How Small Upgrades Improve Email Marketing and Automation

By |April 15th, 2015|Categories: Email Tips, Marketing Automation|

Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation. One of the best things about email marketing is that little investments

Report: 93% of U.S. Businesses Practice A/B Testing

By |March 7th, 2015|Categories: A/B Testing, Email Subject Lines|

A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand. A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers: US: 530,900 France: 491,800 Germany:

Is Content or Design More Important for Successful Email Marketing and Automation?

By |February 20th, 2015|Categories: Creating Great Emails, Email Tips|

What's more important for successful email marketing and automation: your email's content or its design? Marketers have never been able to choose one component over the other. And there's a good reason for that. You can write the best informative content, but no one will read it if the email's design doesn't engage them. Similarly, an engaging

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