Email Marketing Automation: Marketing Strategies for Success

By |February 21st, 2013|Tags: , , , , , , , , , , , |

Email Marketing and Email AutomationMore than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts.  If you are looking for an effective way to maximize your marketing dollars in the coming year,

Top 7 Things You Must Know About CAN-SPAM Regulations

By |February 13th, 2013|Tags: , , , , , , |

Email Marketing and CAN-SPAM RegulationE-mail marketing and campaign automation have become one of the most effective forms of Internet marketing. A well-planned e-mail marketing campaign can inexpensively reach thousands of customers and prospects at one time. However, since 2003 companies using this form of communication must comply with the CAN-SPAM (Controlling the Assault of Non-Solicited

Email Subject Lines that Pop!

By |February 6th, 2013|Tags: , , , , , , , , , , , , |

When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through

Improve Email Deliverability Rates

By |January 30th, 2013|Tags: , , , , , , , , |

Email Deliverability: Passing the Inbox Test:You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large volumes

Automation Makes Marketing Easy!

By |January 22nd, 2013|Tags: , , , , , , |

Benefits of Marketing AutomationImagine removing the stress and grind of your marketing campaign. Imagine less data entry, data cleaning, emailing, and time behind your computer screen. If you could find a way to automate these processes, you could free up so much more time to work on the other important parts of running your business.

Email Marketing Tips!

By |January 15th, 2013|Tags: , , , , , |

The Direct Marketing Association indicates that the ROI of email marketing is as high as $40.56 for every dollar invested. That makes email marketing one of the most effective digital marketing strategies. This is because you can actually make personal contact with thousands of people at the click of a button. It works well for building relationships

Make your emails stand out from the crowd!

By |January 2nd, 2013|Tags: , , , , , , |

According to a recent survey businesses expect to spend more on email marketing campaigns in 2013. 55.5% percent of respondents indicated that they would increase their spending on email marketing next year. Marketing executives also plan to increase spending on social media (51.8%) and mobile marketing (42.8%). That means that already crowded inboxes will be

Email Marketing with Drip Campaigns

By |December 18th, 2012|Tags: , , , , , , |

Trends in Email MarketingA well-crafted email campaign is one of the most useful marketing tools you have as a business owner. Studies show that customers would rather receive emails with news about a company's sales, deals, and other important information than receive direct mail. In fact, in a 2012 survey, over 77% of consumers chose email

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