8 10, 2013

Targeted Marketing Strategies

October 8th, 2013|Categories: Generating Traffic, Target Markets|Tags: , , , , , , , , , , , , |

At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,

12 09, 2013

Get to Know Your Target Market

September 12th, 2013|Categories: Target Markets|Tags: , , , , , , , , , |

Any good marketer knows that the first and most important step in executing a successful marketing strategy - is defining your target customer. Unless you sell a commodity product like sugar or gasoline, your product or service is probably going to appeal to one group of consumers and not to others. Your target market's needs

2 09, 2013

Finding your Target Audience

September 2nd, 2013|Categories: Target Markets|Tags: , , , , , , , , , |

Finding Your Customers Finding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a

12 08, 2013

Twitter for Beginners and Businesses

August 12th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , , |

Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,

6 06, 2013

Incorporate LinkedIn into Your Marketing Campaign

June 6th, 2013|Categories: Social Media|Tags: , , , , , , , , |

Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you

28 03, 2013

Lead Nurturing with Email Marketing

March 28th, 2013|Categories: Drip Campaigns, Nurturing Leads|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market

14 03, 2013

Nurture Leads with Email Marketing

March 14th, 2013|Categories: Customer Loyalty, Generating Traffic, Nurturing Leads|Tags: , , , , , , , , , |

Prospecting for Leads Email Marketing is a highly effective strategy for prospecting, because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to