29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You

21 02, 2013

Email Marketing Automation: Marketing Strategies for Success

February 21st, 2013|Categories: CampaignFlow, Creating Great Emails, Drip Campaigns, Generating Traffic, Marketing Automation|Tags: , , , , , , , , , , , |

Email Marketing and Email Automation More than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts.  If you are looking for an effective way to maximize your marketing dollars in the coming