23 05, 2018

Online Lead Generation Tips for Service Brand Marketers

May 23rd, 2018|Categories: Lead Generation|Tags: , , |

The increase in online consumers is prompting marketers of businesses that offer services to focus on the online ecosystem in a bid to generate leads. Deploying effective strategies will help service brand marketers to overcome the obstacles they may face as well as attract prospects, turn them into leads and eventually convert them into customers.Here

12 03, 2018

4 Email Marketing Best Practices

March 12th, 2018|Categories: Email Marketing|Tags: , , |

Email marketing may seem easy, but to experience success with your marketing campaigns, it's important to know what you should (and shouldn't) be doing. We've put together a few of the best practices for email marketing campaigns to aid in your success.1. Don't send a bunch of emails just because you can. While the cost of

12 02, 2018

Why Email Marketing Performance is On the Rise?

February 12th, 2018|Categories: Email Marketing|Tags: , |

Email is a staple of inbound marketing. It's extremely effective in terms of converting leads, and bringing loyal customers back to your business. In this article, we'll explain why email performance is improving and what your business can do about it. Email performance is on the rise Let's start with some statistics. According to a survey by

8 02, 2018

Why Should You Automate Your Emails?

February 8th, 2018|Categories: Email Marketing, Email Tips, Marketing Automation|Tags: , , |

Anything that you can set on a timer is good for your business. Automated posting times and schedules mean less manual work for you; meaning you can sleep peacefully. It also means you can build up consistent patterns of posting and communication that, while it only arguably strengthens your authority in search algorithms, certainly strengthen

5 12, 2017

The Tremendous Impact of Email Marketing

December 5th, 2017|Categories: Email Marketing|Tags: , , , , |

Almost every business has an email marketing strategy.Because even though checking emails can feel like a chore, it's still an effective way to reach customers, grow loyalty, and ultimately increase sales.These are the biggest ways email marketing can impact your business. Keep Up with Modern Marketing StrategyEmail marketing is so effective because it requires the customer

8 11, 2017

Why Generic Messages are bringing down your Email Marketing ROI?

November 8th, 2017|Categories: Email Tips|Tags: , |

The high ROI is arguably the most attractive aspect of email marketing. But some businesses report that they have never seen the ROI they were promised. In this blog, we'll explain why this is likely due to sending generic messages and how segmenting your list can help. The problem with generic messagesThe more personalized a message is, the

16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

14 03, 2017

Predictive Mentioned…

March 14th, 2017|Categories: Non Profits, Webinar|Tags: , , |

David Rosenstock a Business Development Associate at Idealist Consulting (one of our partners) just wrote a great email in which Predictive was mentioned (a few times). If you didn't have a chance to read it, take a look! Just in case you missed Marc Benioff's keynote speech on Tuesday, I'll give you a quick synopsis."Artificial Intelligence is

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