16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

14 03, 2017

Predictive Mentioned…

March 14th, 2017|Categories: Non Profits, Webinar|Tags: , , |

David Rosenstock a Business Development Associate at Idealist Consulting (one of our partners) just wrote a great email in which Predictive was mentioned (a few times). If you didn't have a chance to read it, take a look! Just in case you missed Marc Benioff's keynote speech on Tuesday, I'll give you a quick synopsis."Artificial Intelligence is

6 03, 2017
  • return on investment

Improve Your Email Marketing ROI with Email Automation

March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

22 07, 2013

Email Marketing is More Powerful than Social Media

July 22nd, 2013|Categories: Customer Loyalty, Nurturing Leads, Social Media|Tags: , , , , , , , , , , , |

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media

6 06, 2013

Incorporate LinkedIn into Your Marketing Campaign

June 6th, 2013|Categories: Social Media|Tags: , , , , , , , , |

Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you

31 05, 2013

Steps to Launch a Successful Drip Campaign

May 31st, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , |

  You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads