8 10, 2013

Targeted Marketing Strategies

October 8th, 2013|Categories: Generating Traffic, Target Markets|Tags: , , , , , , , , , , , , |

At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,

12 09, 2013

Get to Know Your Target Market

September 12th, 2013|Categories: Target Markets|Tags: , , , , , , , , , |

Any good marketer knows that the first and most important step in executing a successful marketing strategy - is defining your target customer. Unless you sell a commodity product like sugar or gasoline, your product or service is probably going to appeal to one group of consumers and not to others. Your target market's needs

2 09, 2013

Finding your Target Audience

September 2nd, 2013|Categories: Target Markets|Tags: , , , , , , , , , |

Finding Your Customers Finding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You

14 03, 2013

Nurture Leads with Email Marketing

March 14th, 2013|Categories: Customer Loyalty, Generating Traffic, Nurturing Leads|Tags: , , , , , , , , , |

Prospecting for Leads Email Marketing is a highly effective strategy for prospecting, because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to

7 03, 2013

5 Strategies To Attract More Traffic

March 7th, 2013|Categories: Email Open Rates, Email Tips, Generating Traffic|Tags: , , , , , , , , , , |

Building Your Lists There is great value in building your email or lead lists and  optimizing email open rates. Building your lead list should be one of your core strategies for effectively increasing traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies

13 02, 2013

Top 7 Things You Must Know About CAN-SPAM Regulations

February 13th, 2013|Categories: Legal Regulations|Tags: , , , , , , |

Email Marketing and CAN-SPAM Regulation E-mail marketing and automation have become one of the most effective forms of Internet marketing. A well-planned e-mail marketing campaign can inexpensively reach thousands of customers and prospects at one time. However, since 2003 companies using this form of communication must comply with the CAN-SPAM (Controlling the Assault of Non-Solicited

30 01, 2013

Improve Email Deliverability Rates

January 30th, 2013|Categories: Email Deliverability, Marketing Automation|Tags: , , , , , , , , |

Email Deliverability: Passing the Inbox Test: You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large

22 01, 2013

Automation Makes Marketing Easy!

January 22nd, 2013|Categories: Marketing Automation|Tags: , , , , , , |

Benefits of Marketing Automation Imagine removing the stress and grind of your marketing campaign. Imagine less data entry, data cleaning, emailing, and time behind your computer screen. If you could find a way to automate these processes, you could free up so much more time to work on the other important parts of running your