In the last few years social media has gained a lot of attention in the world of digital marketing. Social media is great tool for increasing brand awareness and spreading your message. But most marketers agree that email marketing reigns supreme for nurturing leads and creating an intimate connection with your customers. Here are 4
You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads
Has this ever happened to you? You get home from work on a Friday night after a long week at the office. You've been working on a tough project for a client and you're ready to relax for a few days. However, this weekend will be different from most because tomorrow is your birthday. You
Email Marketing and Email Automation More than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts. If you are looking for an effective way to maximize your marketing dollars in the coming
When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through
The Importance of Targeted Email Campaigns: Organization is a key component to an effective email campaign. All too often, email campaigns aren't thought out and emails end up being sent out to a large list without being segmented to list members interests or needs. Targeted emails are important to ensure a more successful email campaign.