14 05, 2013

Great Email Subject Lines

May 14th, 2013|Categories: Email Open Rates, Email Subject Lines|Tags: , , , , , , , , , , , , |

How do you make your emails stand out from the competition? A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and

7 03, 2013

5 Strategies To Attract More Traffic

March 7th, 2013|Categories: Email Open Rates, Email Tips, Generating Traffic|Tags: , , , , , , , , , , |

Building Your Lists There is great value in building your email or lead lists and  optimizing email open rates. Building your lead list should be one of your core strategies for effectively increasing traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies

28 02, 2013

Improve Email Open Rates the Easy Way

February 28th, 2013|Categories: CampaignFlow, Creating Great Emails, Email Open Rates|Tags: , , , , , , , , , , |

The Importance of Email Marketing Campaigns Are you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to

13 02, 2013

Top 7 Things You Must Know About CAN-SPAM Regulations

February 13th, 2013|Categories: Legal Regulations|Tags: , , , , , , |

Email Marketing and CAN-SPAM Regulation E-mail marketing and automation have become one of the most effective forms of Internet marketing. A well-planned e-mail marketing campaign can inexpensively reach thousands of customers and prospects at one time. However, since 2003 companies using this form of communication must comply with the CAN-SPAM (Controlling the Assault of Non-Solicited

30 01, 2013

Improve Email Deliverability Rates

January 30th, 2013|Categories: Email Deliverability, Marketing Automation|Tags: , , , , , , , , |

Email Deliverability: Passing the Inbox Test: You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large