LinkedIn has emerged as the primary professional social media network. Successful modern businesses must learn to use it to solve business problems, for marketing, as well as brand promotion. It's also important to understand its role in the business culture today. A recent infographic created by Entrepreneur magazine contains several statistics about LinkedIn which demonstrate
Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you
Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.
Prospecting for Leads Email Marketing is a highly effective strategy for prospecting, because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to
Building Your Lists There is great value in building your email or lead lists and optimizing email open rates. Building your lead list should be one of your core strategies for effectively increasing traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies
The Importance of Email Marketing Campaigns Are you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to