Focus on Digital Marketing
A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and
Get to Know Your Target Market
Any good marketer knows that the first and most important step in executing a successful marketing strategy - is defining your target customer. Unless you sell a commodity product like sugar or gasoline, your product or service is probably going to appeal to one group of consumers and not to others. Your target market's needs
Social Media – Choosing the Right Network
Social media has dramatically changed the way businesses market themselves. Many companies are benefiting from the connective power of this new technology. Other companies, even large and established corporations, are finding social media difficult to manage and control. If your company wants to benefit from power of social media, follow some of the tips in
Finding your Target Audience
Finding Your CustomersFinding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a market
6 LinkedIn Strategies for Business
LinkedIn has emerged as the primary professional social media network. Successful modern businesses must learn to use it to solve business problems, for marketing, as well as brand promotion. It's also important to understand its role in the business culture today. A recent infographic created by Entrepreneur magazine contains several statistics about LinkedIn which demonstrate
SEO Basics
Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine's results (like Google, Bing, or Yahoo!) through the "organic" efforts of your webmaster. SEO is called "organic" because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it
Twitter for Beginners and Businesses
Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,
Lead Scoring 101
Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how
A/B Testing Ideas for Smart Marketing
A/B Testing is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign
Email Marketing is More Powerful than Social Media
These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media