Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"
Gmail recently changed its layout so that each user's inbox is divided into three tabs: Primary, Social, and Promotions. This change will likely affect email marketing strategies, since many marketing emails will automatically be sent to the “promotions” tab. However, many marketing experts believe the new layout may actually benefit marketers in the long run. The
In the last few years social media has gained a lot of attention in the world of digital marketing. Social media is great tool for increasing brand awareness and spreading your message. But most marketers agree that email marketing reigns supreme for nurturing leads and creating an intimate connection with your customers. Here are 4
A recent study on Email Marketing Campaigns measured the correlation between Landing Page Contests and the number of new email subscribers by analyzing the behavior of 3 million vistors on 100 Landing Pages. It found that Landing Pages hosting a $500 giveaway contest generated 700% more email subscribers compared to Landing Pages without giveaway contests!
Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you
Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you
You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads
These days it can be difficult to make your Non-Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have the cash to donate in this still-struggling economy. When it comes
Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are
How do you make your emails stand out from the competition?A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and guidance