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Avoid the Spam Filters

By |May 17th, 2016|Categories: Email Deliverability, Email Tips|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

Why Email is the Communication Medium of Choice for NPOs

By |January 25th, 2016|Categories: Creating Great Emails, Non Profits|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

Start a Mini Email Course to Engage Subscribers

By |January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

Prepare For Your Target Audience by Creating Personas and Dynamic Content

By |January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

Your Competitors Are Prioritizing Lead Scoring. Are You?

By |January 5th, 2016|Categories: Marketing Automation, Nurturing Leads|

How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation

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