Salesforce Mass Emails for Non Profit Organizations
Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you
Incorporate LinkedIn into Your Marketing Campaign
Marketing is all about attracting attention and building relationships; that’s why it’s important for every business to update its LinkedIn profile. LinkedIn is great for keeping in touch with contacts and networking with new ones. So many people incorrectly assume that it’s simply a website to park your resume on. In reality, its set-up allows you
Steps to Launch a Successful Drip Campaign
You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads
Email Subject Lines for Non Profits
These days it can be difficult to make your Non-Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have the cash to donate in this still-struggling economy. When it comes
A/B Testing Tips for NonProfits
Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are
Great Email Subject Lines
How do you make your emails stand out from the competition?A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and guidance
How to Launch a Drip Campaign
Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.
4 Tips for Higher Email Open Rates
How should you measure the success of your e-mail marketing campaign? Email open rate is one of the first, and still most popular, metrics used to evaluate email campaign success. You can calculate it by simply dividing the number of email messages opened by the number delivered. Or you may infer it by the number of
A/B Testing Increases Open Rates!
E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately, it is possible to make simple changes to subject lines,
Data Maintenance 101
A recent i-Newswire.com article wrote: "Dirty, inconsistent and redundant data costs the U.S. economy over $3.1 Trillion every year - a figure twice the size of the 2011 Federal Deficit." In our increasingly digital age, maintaining customer data is vital to profitable business. Successful maintenance involves keeping data both accurate and secure. Inaccurate or incomplete customer data
