How to Launch a Drip Campaign
Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.
4 Tips for Higher Email Open Rates
How should you measure the success of your e-mail marketing campaign? Email open rate is one of the first, and still most popular, metrics used to evaluate email campaign success. You can calculate it by simply dividing the number of email messages opened by the number delivered. Or you may infer it by the number of
A/B Testing Increases Open Rates!
E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately, it is possible to make simple changes to subject lines,
Email Marketing Automation
Usually, when the word "automation" is used, we think of a calculating machine, working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be
Lead Nurturing with Email Marketing
Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market
Email Marketing Automation Encourages Customer Loyalty
Has this ever happened to you? You get home from work on a Friday night after a long week at the office. You've been working on a tough project for a client and you're ready to relax for a few days. However, this weekend will be different from most because tomorrow is your birthday. You
Nurture Leads with Email Marketing
Prospecting for LeadsEmail Marketing is a highly effective strategy for prospecting because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for a lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to
5 Strategies To Attract More Traffic
Building Your ListsThere is great value in building your email or lead lists and optimizing email open rates. Building your lead list should be one of your core strategies to effectively increase traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies that
Improve Email Open Rates the Easy Way
The Importance of Email Marketing CampaignsAre you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to open
Email Marketing Automation: Marketing Strategies for Success
Email Marketing and Email AutomationMore than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts. If you are looking for an effective way to maximize your marketing dollars in the coming year,
