Our Blog - Predictive Response

Finding your Target Audience

By Predictive Response|September 2nd, 2013|Tags: Predictive Response, Predictive Response Marketing, Predictive Response Salesforce, Predictive Response Salesforce Target Audience, Predictive Response Target Audience, Predictive Response Target Market, Salesforce Marketing, Salesforce Target Audience, Salesforce Target Market, Salesforce.com Marketing|

Finding Your CustomersFinding your ideal target market is vital to developing and maintaining a customer base that returns to your business again and again. With so many different people seeking solutions online for thousands of problems, large and small, you have a wide variety of markets to chose from. A good way to find a market

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6 LinkedIn Strategies for Business

By Predictive Response|August 26th, 2013|Tags: Digital Marketing, Digital Marketing Strategies, LinkedIn Strategies, Predictive Response, Predictive Response Email Marketing, Predictive Response LinkedIn, Predictive Response Salesforce, Predictive Response Social Media, Salesforce LinkedIn, Salesforce Social Media, Salesforce.com LinkedIn, Salesforce.com Social Media, Social Media Strategies|

LinkedIn has emerged as the primary professional social media network. Successful modern businesses must learn to use it to solve business problems, for marketing, as well as brand promotion. It's also important to understand its role in the business culture today. A recent infographic created by Entrepreneur magazine contains several statistics about LinkedIn which demonstrate

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SEO Basics

By Predictive Response|August 19th, 2013|Tags: Predictive Response SEM, Predictive Response SEO, Salesforce Predictive Response, Salesforce SEO, Salesforce.com Predictive Response, Salesforce.com SEO, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization Predictive Response, Search Engine Optimization Salesforce, SEM, SEO|

Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine's results (like Google, Bing, or Yahoo!) through the "organic" efforts of your webmaster. SEO is called "organic" because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it

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Twitter for Beginners and Businesses

By Predictive Response|August 12th, 2013|Tags: Predictive Response Salesforce, Social Media Predictive Response, Social Media Salesforce, Social Media Salesforce.com, Twitter Email Marketing, Twitter Predictive Response, Twitter Salesforce|

Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,

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Lead Scoring 101

By Predictive Response|August 5th, 2013|Tags: Adaptive Mailer Lead Nurturing, Adaptive Mailer Lead Scoring, Lead Nurturing, Lead Nurturing Predictive Response, Lead Nurturing Salesforce, Lead Scoring, Lead Scoring Predictive Response Salesforce, Lead Scoring Salesforce, Lead Scoring Salesforce.com|

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

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A/B Testing Ideas for Smart Marketing

By Predictive Response|July 29th, 2013|Tags: A/B Testing, Adaptive Mailer, Adaptive Mailer Predictive Resposne, Adaptive Mailer Salesforce, email marketing, email marketing automation, Email Marketing Automation Salesforce, email marketing for salesforce, email marketing for salesforce.com, Email Marketing Predictive Response, Email Marketing Predictive Response Salesforce, Email Subject Lines Salesforce, Salesforce A/B Testing|

A/B Testing is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

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Email Marketing is More Powerful than Social Media

By Predictive Response|July 22nd, 2013|Tags: Customer Life Value, email marketing, Email Marketing CLV, Email Marketing Customer Acquisition, Email Marketing Customer Loyalty, Email Marketing versus Social Media, Facebook Salesforce, Social Media, Social Media Predictive Response, Social Media Salesforce, Social Media Salesforce.com, Twitter Salesforce|

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media

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How to Manage Social Media Effectively

By Predictive Response|July 17th, 2013|Tags: Social Media Predictive Response, Social Media Predictive Response Salesforce, Social Media Strategy, Social Media Strategy Salesforce, Social Media versus Email Marketing|

In the world of Digital Marketing, social media is still in its infancy. While other more established methods like email marketing and search engine optimization (SEO) provide increasingly profitable results, most companies continue to struggle with social media marketing. Many marketing experts believe that corporations have failed to understand the inherent nature of social media. While

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How LinkedIn can Help your Non Profit Standout from the Crowd

By Predictive Response|July 10th, 2013|Tags: NGOs LinkedIn, NGOs Salesforce Solutions, NonProfit Marketing Advice, NonProfit Marketing Salesforce, NonProfit Marketing Salesforce Predictive Response, NonProfit Marketing Solutions, NonProfits LinkedIn, NonProfits Predictive Response, NPO Marketing Advice, NPOs LinkedIn, NPOs Salesforce|

Most professionals see LinkedIn as a great job seeking tool. It is a platform where thousands of potential employers can browse thousands of future employees, reviewing their resumes quickly and easily. LinkedIn responds to this perception and its user's needs by constantly developing new features to highlight professional achievement. For instance, last year they developed a "Skills"

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How Gmail’s New Update will Effect Email Marketing

By Predictive Response|July 2nd, 2013|Tags: Email, Email Deliverability, Email Deliverability Predictive Response, Email Deliverability Salesforce, email marketing, Gmail Email Marketing, Gmail Predictive Response, Gmail Salesforce, Gmail Update Email Marketing, Gmail Update Predictive Response, Gmail Update Salesforce|

Gmail recently changed its layout so that each user's inbox is divided into three tabs: Primary, Social, and Promotions. This change will likely affect email marketing strategies, since many marketing emails will automatically be sent to the “promotions” tab. However, many marketing experts believe the new layout may actually benefit marketers in the long run. The

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