Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine’s results (like Google, Bing, or Yahoo!) through the “organic” efforts of your webmaster. SEO is called “organic” because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it is based on a complex algorithm that is meant to reflect the quality of your site. SEO is important because the higher your company ranks for any given search keywords, the more visitors and traffic you will receive. In addition, traffic received from search queries tends to be more “qualified” / targeted – or more likely to be visitors actually “searching” for your products or services and ready to buy.
Here is a great Infographic with SEO Tips:
You can see that there are many variables to keep in mind when optimizing your website – before you can even consider social media or email marketing. However we believe the key to a successful marketing strategy, is to focus on quality content. You will hear again and again that Content is King and this is especially true in SEO. If you focus on creating good content, it will naturally be “backlinked” and shared on social networks. This will improve your SEO rankings, win you higher email open rates, and more Facebook friends.
The second more important element is developing a network. Google, specifically, attributes the highest value to sites with many links from other quality websites. That is why it is necessary for you to get connected with other websites and companies that are related to your site, or have quality information on the same topics. Look for bloggers, media sites, and trade organizations in your industry and develop relationships. Networking has always been an important part of business. This importance has only been amplified by the internet!