7 Salesforce Fields That Increase Your Donor Base

By |February 18th, 2021|Tags: , , |

For any non-profit based organization, saving money, having connections, raising funds is key to managing everything for the social causes. Non-profits cannot afford to ignore the role of Salesforce CRM.Salesforce implementation leads to commendable results for non-profits in all of its functional domains. The organizations have an increased capability to achieve their mission.Below are seven

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7 Ways You Can Gather More Information On Your Audience

By |February 17th, 2021|Tags: , |

Knowing your audience is key to any marketing strategy. When you know them, you can ensure everything you do resonates with them.You will know the message to give them, how to treat them, strategies to use and how to foster long-term relationships. That, as a result, increases conversions and improves loyalty.But how do you get

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Creating automated birthday emails in Salesforce

By |January 28th, 2021|

Sending a birthday e-mail is a great way to add a personal touch to your communications. It makes your constituents and donors feel special, which is an essential part of building trust in your organization. Birthday e-mails also remind people of your presence and let them know that they are special to your organization. Research has

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Is the Google Chrome Update affecting your emails?

By |December 16th, 2020|

Google has announced that Chrome browser version 88 and beyond will begin blocking web pages with mixed content beginning January 2021. Publishers are urged to check their websites to make sure there are no resources that are being loaded using insecure HTTP protocol.What is Mixed Content?Mixed content occurs when initial HTML is loaded over a

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The Top 10 Email Segmentation Tips for Non-Profits

By |December 2nd, 2020|Tags: , |

Marketing in the non-profit world focuses on building relationships. People give to causes that they care about.Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections.However, email marketing does not guarantee a return on investment without adequate research, planning,

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20 Email Segmentation Ideas and How to Set Them Up

By |October 29th, 2020|Tags: |

This article will review email segmentation ideas based on CRM data and recipients' behavior.Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest

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Integrate Eventbrite and Zoom Into Salesforce

By |October 29th, 2020|Tags: , |

Creating a seamless flow between your event management software and your CRM can bring your marketing game to the next level, helping you to grow your customer relationships and professionalize your operations. When event data lives in your CRM, your event management can:Report on attendee trendsMeasure event performance in real-timeGet a 360° view of an individual

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Drip Email Campaigns: Ideas and Tips

By |September 29th, 2020|Tags: , , |

With nearly 4 billion daily email users, organizations can't afford to ignore the importance of reaching out through email.Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong

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Email Automation Tools: What to look for in 2020

By |September 18th, 2020|Tags: , , |

Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the

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How to Increase Donations for Nonprofits

By |September 15th, 2020|Tags: , |

It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.

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