Upcoming Webinar: Create Lightning Dashboards to Measure ROI

By |February 13th, 2017|Categories: Email Tips, Generating Traffic, Marketing Automation, Web-to-Lead Data, Webinar|Tags: , , , |

You’re invited to a 45 minute webinar, where we’ll show how you can use lightning dashboards to improve the insights into your marketing efforts and increase the lifetime value of your contacts. In this webinar you’ll learn:What the new Lightning Dashboards are and how to effectively use themHow to build

  • target-audience

Want to Gain More Customers? Try Creating a New Target Audience

By |December 29th, 2016|Categories: Generating Traffic, Target Markets|Tags: |

 Running a business is a challenge, especially when you have to continuously find new customers. It requires you to keep marketing the same services in hopes of producing new results. An ideal marketing campaign is almost always one that focuses on your target audience. But, there is an alternative approach that you should take into

  • writing-subject-lines

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

By |July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

Easy segmentation with the Salesforce Nonprofit Starter Pack

By |June 15th, 2016|Categories: Creating Great Emails, How To, Non Profits|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast