Lightning Webinar Recap

By |March 21st, 2017|Categories: Uncategorized|

We recently held a webinar with one of our partners, Idealist Consulting, to teach you how to improve the insights into your marketing efforts and increase the value of your reporting by using Lightning Dashboards in Salesforce. If you didn't have a chance to catch the live webinar, "Create Lightning Dashboards To Measure ROI", it's

How Non-Profit Organizations Can Benefit from Email Marketing

By |March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

Predictive Mentioned…

By |March 14th, 2017|Categories: Non Profits, Webinar|Tags: , , |

David Rosenstock a Business Development Associate at Idealist Consulting (one of our partners) just wrote a great email in which Predictive was mentioned (a few times). If you didn't have a chance to read it, take a look! Just in case you missed Marc Benioff's keynote speech on Tuesday, I'll give you a quick synopsis."Artificial Intelligence is

  • lead-scoring-target

Tips To Create An Effective Lead Scoring Program

By |March 13th, 2017|Categories: Generating Traffic, Getting Subscribers, Lead Scoring, Marketing Automation|Tags: , , |

Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to

  • return on investment

Improve Your Email Marketing ROI with Email Automation

By |March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

Keep Subscribers Engaged with Email Automation

By |February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to