How To Unlock The Magic Of Welcome Emails

By |January 20th, 2023|

IntroductionIt is time to create a lasting first impression. It is the best way to give your new subscribers a chance to feel welcomed into your brand.Although it is typically the very first email that your subscribers receive, you want to make sure that it stands out from the sea of other emails they are

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How To Develop An Effective Email Marketing Strategy in 2023

By |January 8th, 2023|

IntroductionEmail Marketing is an essential marketing tool that every business should have in place. The ROI is pretty high. For every $1 spent you earn $42 which provides a  4200% return. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out

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How To Use List Segmentation to Increase Engagement Using Predictive Marketing

By |January 3rd, 2023|

IntroductionBlasting emails to just everyone and anyone will not produce the results you are hoping to see. One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. With Predictive Marketing, one common strategy

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

By |November 23rd, 2022|

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. This includes the Footer. The footer is often overlooked, forgotten and can be uninteresting to the reader. However, if properly designed your footer content can include a Call-To-Action

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4 Examples Of Custom Email Designs And What We Love About Them

By |November 23rd, 2022|

The task of designing your next email campaign can be a fun and challenging. You will want your custom email design to stand out. You should also encourage your readers to take action and remember your brand. Keep in mind, your email design should be standard and reflect your brand’s image. This does not mean

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5 Important Elements To Include In Your Email Template Designs

By |November 9th, 2022|

IntroductionOur inboxes are flooded daily with emails from everyone that wants our attention. In your personal you may receive promotional emails from your favorite brands, reminders from your child’s school, and confirmation receipts from your Amazon order. At work you may receive emails from your boss, sales-related emails, and updates from the latest Forbes article. 

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Email Deliverability | Why Does It Matter?

By |November 8th, 2022|

Email Deliverability | Why Does It Matter?Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy.  In 2020, Influencer Marketing Hub reported that 20.4% of all emails either go to spam or remain undelivered.If this is your first time

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The Ultimate Guide For Creating the Perfect Email Newsletter in Salesforce

By |August 15th, 2022|

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It's an effective way to stay top of mind and stay in communication with your audience. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the

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How to stop people from dropping off your Zoom Webinar

By |June 21st, 2022|

A lot of performers can attest to this - one of the worst things that can happen while one is performing on stage is to see people leaving their seats never returning. Not only is this a blow to one's ego, but it also makes the one performing/talking feel like they are just wasting their

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Why connecting your Webinar platform with your CRM is crucial

By |May 29th, 2022|

The last couple of years has been full of challenges, but if there were any good that came out of it, it would probably be the rise in popularity of virtual events. While most organizations were skeptical, they realized that switching to virtual events can actually help them gain more attendees. This can be attributed

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