Marketing a nonprofit is not easy. Often, you find yourself trying to promote your organization with limited resources and staff to assist you. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. Getting past all this in a successful fundraising campaign requires clever marketing
Inbound marketing is one of the most transformative trends in online marketing since pay-per-click ads. It takes advantage of how people come to the Internet for answers and solutions. Instead of interrupting your target market's other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you.
2018 isn't even over yet. You're in the middle of this year's action-packed series of major and miniature emergencies, and the last thing you need is more work. But, unfortunately, now's the best time to get ready. You don't have to start writing your content or send out 'Happy Holidays 2019' emails, yet; nobody wants that.
Urgency is a great tactic for landing holiday sales. If customers have time to shop around, they might purchase from one of your competitors. They might forget about the product altogether. But there's a right way and a wrong way to make your deals seem urgent. The wrong way frustrates your customers and makes them
Business blogging is a great way to build awareness about your brand, grow an audience, and attract qualified leads to your website. Nevertheless, not all content topics are created equal. The main
The holiday rush has already started, but the holiday stampeded is just a couple of days away. This week will make up a hefty bulk of your annual sales, especially if you're in retail, but all of your competitors are lined up to take your customers' attention away. Make sure you're ready to steal it