Unlock the Power of A/B Subject Line and Content Testing with Predictive Response

By |November 1st, 2024|

When it comes to email marketing, you only get one shot to make a first impression. And, as any seasoned email marketer knows, your subject line is the key to that crucial first click! But what about the email content itself? How do you know if your message will resonate with your audience? That’s where

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Harness the Power of SMS Marketing: Why Predictive Response and Twilio are a Match Made in Marketing Heaven

By |October 1st, 2024|

In today’s fast-paced world, where attention spans are shorter than a text message, businesses need smart and efficient ways to stay connected with their audience. Email campaigns, social media ads, and push notifications all have their place, but when it comes to instant, high-impact communication, SMS marketing reigns supreme.With tools like Predictive Response leveraging the

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Litmus Testing: The Secret Sauce for Adaptive Email Marketing Success

By |September 1st, 2024|Tags: , , , , |

In the dynamic world of email marketing, adaptability is the name of the game. Whether you're promoting the latest product or engaging with your audience through a newsletter, creating emails that look great on any device is crucial. Enter Litmus testing—a powerful tool for adaptive email marketing that ensures your email campaigns are not only

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How To Unlock The Magic Of Welcome Emails

By |January 20th, 2023|

IntroductionIt is time to create a lasting first impression. It is the best way to give your new subscribers a chance to feel welcomed into your brand.Although it is typically the very first email that your subscribers receive, you want to make sure that it stands out from the sea of other emails they are

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How To Develop An Effective Email Marketing Strategy in 2023

By |January 8th, 2023|

IntroductionEmail Marketing is an essential marketing tool that every business should have in place. The ROI is pretty high. For every $1 spent you earn $42 which provides a  4200% return. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out

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How To Use List Segmentation to Increase Engagement Using Predictive Marketing

By |January 3rd, 2023|

IntroductionBlasting emails to just everyone and anyone will not produce the results you are hoping to see. One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. With Predictive Marketing, one common strategy

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

By |November 23rd, 2022|

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. This includes the Footer. The footer is often overlooked, forgotten and can be uninteresting to the reader. However, if properly designed your footer content can include a Call-To-Action

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4 Examples Of Custom Email Designs And What We Love About Them

By |November 23rd, 2022|

The task of designing your next email campaign can be a fun and challenging. You will want your custom email design to stand out. You should also encourage your readers to take action and remember your brand. Keep in mind, your email design should be standard and reflect your brand’s image. This does not mean

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5 Important Elements To Include In Your Email Template Designs

By |November 9th, 2022|

IntroductionOur inboxes are flooded daily with emails from everyone that wants our attention. In your personal you may receive promotional emails from your favorite brands, reminders from your child’s school, and confirmation receipts from your Amazon order. At work you may receive emails from your boss, sales-related emails, and updates from the latest Forbes article. 

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Email Deliverability | Why Does It Matter?

By |November 8th, 2022|

Email Deliverability | Why Does It Matter?Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy.  In 2020, Influencer Marketing Hub reported that 20.4% of all emails either go to spam or remain undelivered.If this is your first time

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