Inbound Marketing: Top 5 Marketing Don’ts!
You will often long, exhaustive lists of all the things you should be doing for marketing, and that can often overwhelming - especially to figure out what will work for your specific business, and what is better left behind.However, you do not often find articles that will tell you what to avoid, or what not to do
3 Reasons You Need to be Blogging More Often
Too many of us blog infrequently or only once a week or month. That simply isn't enough. While blogging daily is usually too much, you'll likely get the most from your blog if you blog a couple or a few times per week. If you haven't been, you should make an effort to make this
Think Negatively to Make Your Scores More Powerful
A lot of lead scoring models focus on the neutral and the positive. The first steps are usually just information gathering: your marketers collect a company's specifics, industry information, contact names, and the rest of what your company needs to fill out a basic profile. Then models focus on the good. Are they subscribers? How many phone
How to Stop Your Lead Scores From Stagnating
Lead scores help your salespeople prioritize their customers. While it would be nice to reach out to every customer and maximize sales, sometimes there just isn't time for it. Near the end of the quarter, everyone needs to focus on the most likely sales and the sales that require the least personal attention. Some leads
How Do You Know When a Lead Is a Good Lead?
Every lead has a score. You have compiled the data, trained your site to recognize actions that contribute to a lead score, and know what it takes to convert your leads to customers. But a score isn't enough. If you have a lot of people or corporations filtering through your marketing pipeline, you need to
Work Backward to Create Your Lead Scoring Model
Every step your business makes should be in the direction of securing or maintaining customers. Even though data science has thrown this into sharp relief, that need has always demanded a standardized process. But customers don't start off as consumers near the end of their buyer's journey. You have to have a lead scoring process
