Is the Google Chrome Update affecting your emails?
Google has announced that Chrome browser version 88 and beyond will begin blocking web pages with mixed content beginning January 2021. Publishers are urged to check their websites to make sure there are no resources that are being loaded using insecure HTTP protocol.What is Mixed Content?Mixed content occurs when initial HTML is loaded over a
The Top 10 Email Segmentation Tips for Non-Profits
Marketing in the non-profit world focuses on building relationships. People give to causes that they care about.Email is one of the most effective marketing tools for non-profits because email allows you to target your audience, personalize your content, and maintain strong connections.However, email marketing does not guarantee a return on investment without adequate research, planning,
20 Email Segmentation Ideas and How to Set Them Up
This article will review email segmentation ideas based on CRM data and recipients' behavior.Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. The stats are also pretty impressive; businesses that use email marketing report a 38x ROI for every dollar they invest
Integrate Eventbrite and Zoom Into Salesforce
Creating a seamless flow between your event management software and your CRM can bring your marketing game to the next level, helping you to grow your customer relationships and professionalize your operations. When event data lives in your CRM, your event management can:Report on attendee trendsMeasure event performance in real-timeGet a 360° view of an individual
Drip Email Campaigns: Ideas and Tips
With nearly 4 billion daily email users, organizations can't afford to ignore the importance of reaching out through email.Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong
Email Automation Tools: What to look for in 2020
Email automation tools aren't created equal. Before you pick one for your organization, you need to understand why you need one in the first place.Do you need to send personalized content or create a subscriber list? Are you aiming at conducting A/B tests, or do you prefer to use the tools for analytics?Regardless of the
How to Increase Donations for Nonprofits
It costs a lot more to attract new donors to your non-profit than to retain your current ones. As much as you are working overtime to attract new donors, you should work on strategies to keep your existing donor base invested in your cause.Succeeding at doing this trickles down to the marketing strategies you employ.
How To Send Emails From Salesforce
Sending emails from Salesforce gives you the benefit to leverage your CRM data. It can be used to send personalized and meaningful details straight from Salesforce to your audience. It also helps you to automatically add and update data based on your email marketing efforts. There are three ways to send emails from Salesforce: You can use
5 Reasons to add Zoom Webinar data into Salesforce
It's 2020; if you're not using marketing automation, you're robbing yourself of opportunities. One of the easiest ways to automate marketing is with a Zoom Salesforce integration. The process allows you to use Zoom webinar data in Salesforce in order to expand your reach and market more effectively. A Zoom Salesforce integration boasts a lot of benefits,
How to Avoid Your Salesforce Email Going To Spam
Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. If this is the case, you could end up getting a low ROI from your marketing tools and efforts. This is why Salesforce bounce management is essential as it helps you be in
