Why You Should Write Content Outside Your Niche
Business blogging is a great way to build awareness about your brand, grow an audience, and attract qualified leads to your website. Nevertheless, not all content topics are created equal. The main
How to Get Your Emails Ready for Black Friday
The holiday rush has already started, but the holiday stampeded is just a couple of days away. This week will make up a hefty bulk of your annual sales, especially if you're in retail, but all of your competitors are lined up to take your customers' attention away. Make sure you're ready to steal it
Reasons Why You Need Lead Scoring on Day One
Lead scoring is usually described as a way of sorting through leads to find the ones you should focus on. This is absolutely true, but it's also incomplete. You don't just need lead scoring when you're buried in a pile of potential leads and you need to know where to focus your attention. You need
3 Ways a Webinar Can Help You Get More Leads
Webinars are a premium lead generation tool, but they take a lot of time and effort to make as well. Follow these three tips to get the most out of your investment in a webinar:1. Make an evergreen webinar to attract new leads.Webinars have to offer quality information, but that information doesn't have to be
3 New Lead Generation Tactics to Reach Your Target Market
In modern marketing, you have to go where you think your target market is. This is more complicated than ever before. Unlike with previous generations, there aren't a limited number of television channels, a reliance on high-circulation newspapers, and finite radio stations. But it's also easier: consumers are separating themselves into more and more specific pockets
Decide What Makes a Good Lead Before You Start Scoring
When your small business is just starting to grow, every sale seems like a good sale. That means any lead can feel like a worthwhile investment. But stretching out your marketing resources and spending too much time on each lead starts to eat into your profits. In fact, you can spend so much time and