3 Things You Learn About Your Leads from Email Marketing

By |September 28th, 2018|Categories: Email Marketing|Tags: , , |

Email marketing isn't just a way to reach out to your potential customers. It's a way to learn more about your leads so you can communicate with them better. Here are three questions your next email campaign should answer:1. What specific services are they interested in?One of the best ways to secure your business is

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Easy Ways to Succeed at Email Marketing

By |September 25th, 2018|Categories: Email Marketing|Tags: , |

Email marketing is not only extremely cost-effective, but also a great way to reach many people. How you make email marketing work, is up to you and your marketing goals. Everything is digital these days and building your digital presence is imperative for all businesses.What are your marketing goals? When you have a clearly defined

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Inbound Marketing: Top 5 Marketing Don’ts!

By |September 15th, 2018|Categories: Inbound Marketing|Tags: , |

You will often long, exhaustive lists of all the things you should be doing for marketing, and that can often overwhelming - especially to figure out what will work for your specific business, and what is better left behind.However, you do not often find articles that will tell you what to avoid, or what not to do

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3 Reasons You Need to be Blogging More Often

By |September 7th, 2018|Categories: Generating Traffic|Tags: , , |

Too many of us blog infrequently or only once a week or month. That simply isn't enough. While blogging daily is usually too much, you'll likely get the most from your blog if you blog a couple or a few times per week. If you haven't been, you should make an effort to make this

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Think Negatively to Make Your Scores More Powerful

By |August 31st, 2018|Categories: Lead Scoring|Tags: , , |

A lot of lead scoring models focus on the neutral and the positive. The first steps are usually just information gathering: your marketers collect a company's specifics, industry information, contact names, and the rest of what your company needs to fill out a basic profile. Then models focus on the good. Are they subscribers? How many phone

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How to Stop Your Lead Scores From Stagnating

By |August 23rd, 2018|Categories: Lead Scoring|Tags: , , |

Lead scores help your salespeople prioritize their customers. While it would be nice to reach out to every customer and maximize sales, sometimes there just isn't time for it. Near the end of the quarter, everyone needs to focus on the most likely sales and the sales that require the least personal attention. Some leads

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