3 Ways Manual Lead Scoring Is Slowing Down Your Sales Process in 2019
Lead generation and scoring are rapidly becoming more of a science than an art. Past marketing and sales models have relied on a lot of first impressions and hunches, especially because there weren't tools to find patterns in aggregated data. If your company is still using older models and ways of analyzing data, you might be
Using Drip Campaigns to Effectively Grow Your Nonprofit
Running a successful and thriving nonprofit can feel stressful, intimidating, and even overwhelming if you are unsure of where to begin. Along with obtaining funding to support your nonprofit, spreading the word of your organization through effective marketing channels is essential to maximize your reach and potential. Using drip campaigns is one way to build
How to Analyze Your Email Stats to Improve Your Campaigns in 2019
When it comes to email marketing, the hard part isn’t getting those emails to your subscribers. With a well-created autoresponder series, all you need is traffic to your email opt-in landing page. The hard part is analyzing your email stats and using them to improve your strategies and email campaigns. Here are the stats you
Tips to Generate Traffic to Your Non-Profit’s Website Using Social Media
Launching and managing a successful non-profit organization requires more than simply passion for the cause you represent. Understanding how to effectively and efficiently communicate with your intended audience and those who have a genuine interest in helping your organization is essential when getting started in the non-profit sector. Generating traffic to your non-profit's website does
3 Strategies to Generate More Leads From Your Website in 2020
Thousands of articles are trying to tell you how to generate leads. There are so many methods out there that it can be hard to focus and actually integrate them into your strategy.That's why today we're presenting you with just three specific lead-generating strategies to apply on your website.1. Create Strong, Memorable CTAsA CTA, or
3 Ways to Better Leverage Your Content in 2019
Every business creates content, but it's what you do with that content that makes all the difference. If you spend all of your time on the hamster wheel of content creation, there is a better way. Instead of churning out fresh blog posts and videos constantly, you can optimize and leverage the content you already have. Here are three ways you
Building Followers for Higher Education Institutions
Higher education is one of the biggest industries in the US today. When you are responsible for managing and growing a higher education school or institution, there are a few ways you can build a following while garnering the attention of those who have a genuine interest in learning more about your institution and the
Top Reasons to Integrate Marketing Automation for Your Nonprofit in 2019
Building and managing a successful nonprofit is never easy, even if your cause has millions of supporters and donors worldwide. Knowing how to effectively reach your intended supporters while spreading the message of your nonprofit is essential to prevent missing potential opportunities to receive donations and even more support. With the use of marketing automation,
Nonprofit Marketing Tips and Tricks for Email Fundraising for 2019
If your nonprofit has a decent list of email addresses, you have many opportunities for presenting a fundraising message. You also have opportunities to build your organization's image and motivate subscribers to take various actions. This article offers a few tips for getting the most value out of an email list.Assuming you think of fundraising
4 Email Marketing Best Practices for 2019
Email marketing may seem easy, but to experience success with your marketing campaigns, it's important to know what you should (and shouldn't) be doing. We've put together a few of the best practices for email marketing campaigns to aid in your success.1. Don't send a bunch of emails just because you can. While the cost of