4 Steps For Planning a Content Marketing Strategy

By |October 16th, 2018|Tags: , , , |

Content marketing is one of the more popular methods used to promote a business these days. Not only does it help with your SEO efforts, but it puts your business in front of other people by sharing valuable information with them. If you have decided to start a content marketing campaign for your business, here

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Five Marketing Tips for Beginners

By |October 12th, 2018|Tags: , , , |

Marketing is hard, especially for the beginners. Most small business owners struggle with their marketing, which is why many businesses fail quickly. Marketing is the one of the most essential ways to reach new customers so that your business could become successful.Here are some marketing tips for beginners:Your business needs a marketing plan. The most

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3 Things You Learn About Your Leads from Email Marketing

By |September 28th, 2018|Tags: , , |

Email marketing isn't just a way to reach out to your potential customers. It's a way to learn more about your leads so you can communicate with them better. Here are three questions your next email campaign should answer:1. What specific services are they interested in?One of the best ways to secure your business is

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Easy Ways to Succeed at Email Marketing

By |September 25th, 2018|Tags: , |

Email marketing is not only extremely cost-effective, but also a great way to reach many people. How you make email marketing work, is up to you and your marketing goals. Everything is digital these days and building your digital presence is imperative for all businesses.What are your marketing goals? When you have a clearly defined

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Inbound Marketing: Top 5 Marketing Don’ts!

By |September 15th, 2018|Tags: , |

You will often long, exhaustive lists of all the things you should be doing for marketing, and that can often overwhelming - especially to figure out what will work for your specific business, and what is better left behind.However, you do not often find articles that will tell you what to avoid, or what not to do

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Think Negatively to Make Your Scores More Powerful

By |August 31st, 2018|Tags: , , |

A lot of lead scoring models focus on the neutral and the positive. The first steps are usually just information gathering: your marketers collect a company's specifics, industry information, contact names, and the rest of what your company needs to fill out a basic profile. Then models focus on the good. Are they subscribers? How many phone

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How to Stop Your Lead Scores From Stagnating

By |August 23rd, 2018|Tags: , , |

Lead scores help your salespeople prioritize their customers. While it would be nice to reach out to every customer and maximize sales, sometimes there just isn't time for it. Near the end of the quarter, everyone needs to focus on the most likely sales and the sales that require the least personal attention. Some leads

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How Do You Know When a Lead Is a Good Lead?

By |August 17th, 2018|Tags: , |

Every lead has a score. You have compiled the data, trained your site to recognize actions that contribute to a lead score, and know what it takes to convert your leads to customers. But a score isn't enough. If you have a lot of people or corporations filtering through your marketing pipeline, you need to

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Work Backward to Create Your Lead Scoring Model

By |August 7th, 2018|Tags: , , |

Every step your business makes should be in the direction of securing or maintaining customers. Even though data science has thrown this into sharp relief, that need has always demanded a standardized process. But customers don't start off as consumers near the end of their buyer's journey. You have to have a lead scoring process

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