Reasons Why You Need Lead Scoring on Day One
Lead scoring is usually described as a way of sorting through leads to find the ones you should focus on. This is absolutely true, but it's also incomplete. You don't just need lead scoring when you're buried in a pile of potential leads and you need to know where to focus your attention. You need
3 Ways a Webinar Can Help You Get More Leads
Webinars are a premium lead generation tool, but they take a lot of time and effort to make as well. Follow these three tips to get the most out of your investment in a webinar:1. Make an evergreen webinar to attract new leads.Webinars have to offer quality information, but that information doesn't have to be
3 New Lead Generation Tactics to Reach Your Target Market
In modern marketing, you have to go where you think your target market is. This is more complicated than ever before. Unlike with previous generations, there aren't a limited number of television channels, a reliance on high-circulation newspapers, and finite radio stations. But it's also easier: consumers are separating themselves into more and more specific pockets
Decide What Makes a Good Lead Before You Start Scoring
When your small business is just starting to grow, every sale seems like a good sale. That means any lead can feel like a worthwhile investment. But stretching out your marketing resources and spending too much time on each lead starts to eat into your profits. In fact, you can spend so much time and
Tips To Come Up With Good Content On a Regular Basis
When you are first starting out with a website or blog, it can get quite scary. You might be afraid that, once you set a schedule, you are not going to be able to come up with good content every month (or week). However, that is not a good enough reason for not getting started
4 Steps For Planning a Content Marketing Strategy
Content marketing is one of the more popular methods used to promote a business these days. Not only does it help with your SEO efforts, but it puts your business in front of other people by sharing valuable information with them. If you have decided to start a content marketing campaign for your business, here
Five Marketing Tips for Beginners
Marketing is hard, especially for the beginners. Most small business owners struggle with their marketing, which is why many businesses fail quickly. Marketing is the one of the most essential ways to reach new customers so that your business could become successful.Here are some marketing tips for beginners:Your business needs a marketing plan. The most
3 Things You Learn About Your Leads from Email Marketing
Email marketing isn't just a way to reach out to your potential customers. It's a way to learn more about your leads so you can communicate with them better. Here are three questions your next email campaign should answer:1. What specific services are they interested in?One of the best ways to secure your business is
Easy Ways to Succeed at Email Marketing
Email marketing is not only extremely cost-effective, but also a great way to reach many people. How you make email marketing work, is up to you and your marketing goals. Everything is digital these days and building your digital presence is imperative for all businesses.What are your marketing goals? When you have a clearly defined
Inbound Marketing: Top 5 Marketing Don’ts!
You will often long, exhaustive lists of all the things you should be doing for marketing, and that can often overwhelming - especially to figure out what will work for your specific business, and what is better left behind.However, you do not often find articles that will tell you what to avoid, or what not to do