How Do You Know When a Lead Is a Good Lead?
Every lead has a score. You have compiled the data, trained your site to recognize actions that contribute to a lead score, and know what it takes to convert your leads to customers. But a score isn't enough. If you have a lot of people or corporations filtering through your marketing pipeline, you need to
Work Backward to Create Your Lead Scoring Model
Every step your business makes should be in the direction of securing or maintaining customers. Even though data science has thrown this into sharp relief, that need has always demanded a standardized process. But customers don't start off as consumers near the end of their buyer's journey. You have to have a lead scoring process
How Email Marketing Hits the 3 Generations
Email marketing is the most effective online marketing practice to-date. In this blog, we'll explain how it hits all three generations that you might market to. Millennials Email is for old people, right? Wrong. Most Millennials have multiple email accounts for personal use, school, and work. In fact, a recent report asserts that Millennials are most likely to engage in email
Why Is Email Marketing More Likely to Reach Certain Demographics Than Social Media?
A lot of businessmen believe that there's no point in using email marketing anymore, given that social media seems to be more popular. It's true that you can grow your following exponentially by using social media. You can get more "likes" for your photos or comments. You might even go viral at some point, if
3 Essential Rules of Sending Marketing Texts to Customers
There are dozens of ways to reach your customers, and you should be using all of them. But if your business is strapped for employee hours and juggling a high number of different marketing campaigns is out of reach, make sure texting is on the shortlist. 98% of texts are opened; so long as you
Are Your Profiles Getting in the Way of Passive Lead Generation?
More and more statistics point out how keeping your recurring customer base is far less expensive than trying to get new leads. That means a great deal of your time and attention needs to be focused on keeping your current customers satisfied and willing to make additional purchases. At the same time, the only way