The Ways Your Website Is Hurting Your Lead Generation

By |February 6th, 2018|Tags: , , , , |

Does your website work for you, or do you work for your website? That's a question you should not delay to answer. An effective website will increase your exposure, develop awareness about your products and services, educate potential customers, and convert visitors to customers. Any paid online advertising is an enhancement to your organic traffic, not

5 Content Types that Build Quality Links

By |January 26th, 2018|Tags: , |

Marketing experts have long recognized the effectiveness of link building to SEO and engagement strategies. If your business is looking to improve page ranking and authority, consider creating these five types of content that can produce quality links back to your website. InfographicsYou don't need to be a graphic designer to create attractive and shareable infographics.

4 Tips for Attracting Targeted Leads

By |January 9th, 2018|Tags: , |

When it comes to lead generation, it is extremely important to make sure that you are attracting the right leads. It is usually better to get fewer targeted leads than to get many untargeted leads. Here are a few tips for attracting interested leads.Understand Your Target The first thing you need to do is to figure

The Tremendous Impact of Email Marketing

By |December 5th, 2017|Tags: , , , , |

Almost every business has an email marketing strategy.Because even though checking emails can feel like a chore, it's still an effective way to reach customers, grow loyalty, and ultimately increase sales.These are the biggest ways email marketing can impact your business. Keep Up with Modern Marketing StrategyEmail marketing is so effective because it requires the customer

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How Much Does Inbound Marketing Cost?

By |November 28th, 2017|Tags: , |

As more and more small businesses have embraced inbound marketing, there has been a massive increase in the demand for inbound marketing services. In just a few short years, the Internet and consumer trends have drastically changed the way companies need to promote themselves, and many are seeking solid and reliable advice. Nevertheless, the first question is

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4 Ways Marketing Automation Can Help You

By |November 20th, 2017|Tags: , |

Automation is a great way to save time and effort while boosting your results. Here are a few examples of marketing automation and how it can help you.Email MarketingEmail marketing is best when automated. When people subscribe to your mailing list, you should send them a followup sequence. This can vary based on how they

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Why Generic Messages are bringing down your Email Marketing ROI?

By |November 8th, 2017|Tags: , |

The high ROI is arguably the most attractive aspect of email marketing. But some businesses report that they have never seen the ROI they were promised. In this blog, we'll explain why this is likely due to sending generic messages and how segmenting your list can help. The problem with generic messagesThe more personalized a message is, the

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Partner Connect: Higher Education Data Architecture, Alternate Emails and Business Units

By |November 2nd, 2017|

 Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn how education institutions can easily communicate with students throughout their lifecycle from prospect to alumni. And... see how Predictive works for staff members from department professors to advancement officers.

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Using Case Studies and Research for Lead Generation

By |November 1st, 2017|Tags: , |

Case studies and research are two of the best types of content in terms of lead generation. In this blog, we'll explain how you can use them to get a user's contact information. Case studies and research are quality contentFirst off, case studies and research are not akin to blogs and pictures. They're quality content that requires

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