Finding a Business Spokesperson Persona for Your Brand
Most brands have a personality, the personification of your company, it's values, the needs it is created to fill, the customers you wish to attract, and the situations most associated with your products. You can identify your brand through the qualities of your products and what the public sees of your company in your presentations.Determining
Persona Development: Personas Need To Tell You “Why” in Addition To “Who”
The goal, when you're creating a marketing plan, is to put together something that will appeal to your customers and clients. That's why a company gathers data about sales, trends, and all the surveys from the pool of its potential customer base. However, that mountain of data can be difficult to wrap your head around.
GDPR – What You Need to Know
GDPR OverviewAs of May 25, 2018, the new European Union privacy regulation called the General Data Protection Regulation (GDPR) went into effect, requiring all businesses to comply with the new privacy rules or risk hefty fines. GDPR places emphasis on lawful consent for obtaining customer information, customer rights over the information they share, and legal
4 Things to Consider When Starting a Blog
Thinking of starting a blog? A blog is a great way to get more traffic and exposure. It is also a great way to boost your authority. Here are a few things to consider before starting a blog.What Are Your Goals?You have to have a long-term goal when you start out blogging, because blogging is
How to Create Automation in Your Social and Search Engine Marketing Practices
Automating your marketing efforts provides you with more freedom as a business owner. You can focus your attention where it matters and spend your time growing the company. However, to truly automate social and search engine marketing practices, you need an in-house team, remote freelancers, or a dependable place to outsource. Good marketing relies on
Benefits of Establishing an Email Marketing Campaign
Marketing and advertising a business has been one of the most crucial parts of overall business success for a very long time. While marketing and advertising have been around for a long time, the way it is done continues to change and evolve. Today, one of the best types of marketing that you can do
What to Do With a Lead That’s Gone Cold
Even if you do everything right, sometimes leads go cold. In this article, we'll explain what you can do to re-engage prospects who aren't advancing in the sales funnel. Send a last-ditch email The first step is reaching out to the lead and reminding them of your value proposition. At this point, you don't know if the lead has
How to Use a Pillar Page for Lead Generation?
The popularity of pillar pages represents a significant shift in the world of search engine optimization. In this article, we'll explain how you can use a pillar page for your lead generation efforts, and overall achieve better results as compared to the traditional landing pages. What's a pillar page?First, let's explain what a pillar page is
The Pros of Writing Helpful Marketing Content
Writer's block is one of the most common problems of content marketing. If you're all out of ideas, then you should stick to the basics and write helpful pieces and how-to guides for your target audience. Here are some reasons why: Improve your reputation Your brand can only achieve as much as its reputation allows. Improving your
Why Should You Automate Your Emails?
Anything that you can set on a timer is good for your business. Automated posting times and schedules mean less manual work for you; meaning you can sleep peacefully. It also means you can build up consistent patterns of posting and communication that, while it only arguably strengthens your authority in search algorithms, certainly strengthen