How Much Does Inbound Marketing Cost?

By |November 28th, 2017|Tags: , |

As more and more small businesses have embraced inbound marketing, there has been a massive increase in the demand for inbound marketing services. In just a few short years, the Internet and consumer trends have drastically changed the way companies need to promote themselves, and many are seeking solid and reliable advice. Nevertheless, the first question is

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4 Ways Marketing Automation Can Help You

By |November 20th, 2017|Tags: , |

Automation is a great way to save time and effort while boosting your results. Here are a few examples of marketing automation and how it can help you.Email MarketingEmail marketing is best when automated. When people subscribe to your mailing list, you should send them a followup sequence. This can vary based on how they

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Why Generic Messages are bringing down your Email Marketing ROI?

By |November 8th, 2017|Tags: , |

The high ROI is arguably the most attractive aspect of email marketing. But some businesses report that they have never seen the ROI they were promised. In this blog, we'll explain why this is likely due to sending generic messages and how segmenting your list can help. The problem with generic messagesThe more personalized a message is, the

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Partner Connect: Higher Education Data Architecture (HEDA) , Alternate Emails and Business Units

By |November 2nd, 2017|

Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn how education institutions can easily communicate with students throughout their lifecycle from prospect to alumni. And... see how Predictive works for staff members from department professors to advancement officers.

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Using Case Studies and Research for Lead Generation

By |November 1st, 2017|Tags: , |

Case studies and research are two of the best types of content in terms of lead generation. In this blog, we'll explain how you can use them to get a user's contact information. Case studies and research are quality contentFirst off, case studies and research are not akin to blogs and pictures. They're quality content that requires

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Client Connect: Introducing FormsFirst Landing Pages and Web Tracking

By |October 20th, 2017|

Watch Predictive's Client Connect -- our monthly show-and-tell session with our clients. In this session: Learn about our new FormsFirst landing page creator integrated directly with any Salesforce object for record creation and updates. Also learn how our Professional Edition clients can now see Web Tracking analytics in Salesforce reports.

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Partner Connect: FormsFirst Landing Pages and Salesforce Approval Process for Emails

By |October 20th, 2017|

Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about our new FormsFirst landing page creator integrated directly with any Salesforce object for record creation and updates. Also learn how to activate the native Salesforce Approval Process for companies which may need

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Want Better Lead Conversions? Lead Nurturing Is The Answer

By |October 18th, 2017|

Why Leads Do Not Equate To CustomersPotential clients or customers will have several options to choose from before deciding on you as a solution for their needs. As consumers have become more educated, the onus is on companies to have the appropriate message delivered at the right time to influence someone to take the all-important

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The Lead Scoring Mistake You Don’t Know You’re Making

By |October 10th, 2017|Tags: |

The logic is quite simple. When an organization's sales team does well, the organization does well. It might be one step closer to profitability, for example. Or perhaps a recently closed deal now allows the company to open up that second office.Given the impact a sales team has on an organization's bottom line, it's no

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Partner Connect: Introducing eMaker

By |October 2nd, 2017|

Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about the new eMaker template tool and see how it can be integrated directly with the native Salesforce Approval Process; review Predictive's Engagement Activities and see how you can run a report of

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