Finding a Business Spokesperson Persona for Your Brand

By |April 24th, 2018|Tags: , , |

Most brands have a personality, the personification of your company, it's values, the needs it is created to fill, the customers you wish to attract, and the situations most associated with your products. You can identify your brand through the qualities of your products and what the public sees of your company in your presentations.Determining

Persona Development: Personas Need To Tell You “Why” in Addition To “Who”

By |April 17th, 2018|Tags: , , |

The goal, when you're creating a marketing plan, is to put together something that will appeal to your customers and clients. That's why a company gathers data about sales, trends, and all the surveys from the pool of its potential customer base. However, that mountain of data can be difficult to wrap your head around.

How to Create Automation in Your Social and Search Engine Marketing Practices

By |March 23rd, 2018|Tags: , , |

Automating your marketing efforts provides you with more freedom as a business owner. You can focus your attention where it matters and spend your time growing the company. However, to truly automate social and search engine marketing practices, you need an in-house team, remote freelancers, or a dependable place to outsource. Good marketing relies on

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