16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

6 02, 2013

Email Subject Lines that Pop!

February 6th, 2013|Categories: Creating Great Emails, Email Tips|Tags: , , , , , , , , , , , , |

When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through

15 01, 2013

Email Marketing Tips!

January 15th, 2013|Categories: Email Tips|Tags: , , , , , |

The Direct Marketing Association indicates that the ROI of email marketing is as high as $40.56 for every dollar invested. That makes email marketing one of the most effective digital marketing strategies. This is because you can actually make personal contact with thousands of people at the click of a button. It works well for building relationships

2 01, 2013

Make your emails stand out from the crowd!

January 2nd, 2013|Categories: Email Tips|Tags: , , , , , , |

According to a recent survey businesses expect to spend more on email marketing campaigns in 2013. 55.5% percent of respondents indicated that they would increase their spending on email marketing next year. Marketing executives also plan to increase spending on social media (51.8%) and mobile marketing (42.8%). That means that already crowded inboxes will be