26 02, 2018

Tips for Effective Lead Nurturing

February 26th, 2018|Categories: Nurturing Leads|Tags: , |

Finding new customers is the lifeblood of any company that is looking to grow. To find new customers, businesses follow a variety of lead generation strategies including email marketing campaigns, search engine optimization, and social media marketing. While finding leads is a big first step, the ultimate success of an organization will depend on its

5 08, 2013

Lead Scoring 101

August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

28 03, 2013

Lead Nurturing with Email Marketing

March 28th, 2013|Categories: Drip Campaigns, Nurturing Leads|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market

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