2 03, 2018

What to Do With a Lead That’s Gone Cold

March 2nd, 2018|Categories: How To|Tags: , , , |

Even if you do everything right, sometimes leads go cold. In this article, we'll explain what you can do to re-engage prospects who aren't advancing in the sales funnel. Send a last-ditch email The first step is reaching out to the lead and reminding them of your value proposition. At this point, you don't know if the lead has

26 02, 2018

Tips for Effective Lead Nurturing

February 26th, 2018|Categories: Nurturing Leads|Tags: , |

Finding new customers is the lifeblood of any company that is looking to grow. To find new customers, businesses follow a variety of lead generation strategies including email marketing campaigns, search engine optimization, and social media marketing. While finding leads is a big first step, the ultimate success of an organization will depend on its

5 08, 2013

Lead Scoring 101

August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

28 03, 2013

Lead Nurturing with Email Marketing

March 28th, 2013|Categories: Drip Campaigns, Nurturing Leads|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market