13 03, 2017
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Tips To Create An Effective Lead Scoring Program

March 13th, 2017|Categories: Generating Traffic, Getting Subscribers, Lead Scoring, Marketing Automation|Tags: , , |

Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to

5 08, 2013

Lead Scoring 101

August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how