31 08, 2018

Think Negatively to Make Your Scores More Powerful

August 31st, 2018|Categories: Lead Scoring|Tags: , , |

A lot of lead scoring models focus on the neutral and the positive. The first steps are usually just information gathering: your marketers collect a company's specifics, industry information, contact names, and the rest of what your company needs to fill out a basic profile. Then models focus on the good. Are they subscribers? How many phone

17 08, 2018

How Do You Know When a Lead Is a Good Lead?

August 17th, 2018|Categories: Lead Scoring|Tags: , |

Every lead has a score. You have compiled the data, trained your site to recognize actions that contribute to a lead score, and know what it takes to convert your leads to customers. But a score isn't enough. If you have a lot of people or corporations filtering through your marketing pipeline, you need to

10 10, 2017

The Lead Scoring Mistake You Don’t Know You’re Making

October 10th, 2017|Categories: Lead Scoring|Tags: |

The logic is quite simple. When an organization's sales team does well, the organization does well. It might be one step closer to profitability, for example. Or perhaps a recently closed deal now allows the company to open up that second office.Given the impact a sales team has on an organization's bottom line, it's no

13 03, 2017

Tips To Create An Effective Lead Scoring Program

March 13th, 2017|Categories: Generating Traffic, Getting Subscribers, Lead Scoring, Marketing Automation|Tags: , , |

Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to

5 08, 2013

Lead Scoring 101

August 5th, 2013|Categories: Marketing Automation, Nurturing Leads|Tags: , , , , , , , , |

Lead Scoring is an integral part of Lead Management that ultimately results in higher conversion rates. With lead scoring, your company will attach numeric values to each of your prospects based on a number of criteria including: their professional designation, demographic qualities, psychographic qualities, as well as their specific behaviors on your websites or how

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