The Lead Scoring Mistake You Don’t Know You’re Making
The logic is quite simple. When an organization's sales team does well, the organization does well. It might be one step closer to profitability, for example. Or perhaps a recently closed deal now allows the company to open up that second office.Given the impact a sales team has on an organization's bottom line, it's no
Partner Connect: Introducing eMaker
Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about the new eMaker template tool and see how it can be integrated directly with the native Salesforce Approval Process; review Predictive's Engagement Activities and see how you can run a report of
Persona Development Relies on Data and Real People
Many marketing researchers never step away from their computers. It's understandable: Computers are our comfort zone. Plus, they're essential for mining and mapping the data that tell us clicks per page, time on a page, pathways to a page — in other words, what a user does. But to develop a persona, you have to know who a
Lightning Webinar Recap
We recently held a webinar with one of our partners, Idealist Consulting, to teach you how to improve the insights into your marketing efforts and increase the value of your reporting by using Lightning Dashboards in Salesforce. If you didn't have a chance to catch the live webinar, "Create Lightning Dashboards To Measure ROI", it's
How Non-Profit Organizations Can Benefit from Email Marketing
Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of
Tips To Create An Effective Lead Scoring Program
Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to
Improve Your Email Marketing ROI with Email Automation
Email marketing is only as time-consuming as you make it out to be… So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI. One of the questions we’re seeing from marketers in 2017 is, “How can we win the
Keep Subscribers Engaged with Email Automation
Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to
Why Your Intuition Won’t Cut it for A/B Testing
All your life you’ve been told to trust your intuition, but when it comes to A/B testing it’s just plain dangerous. If you’re lucky it may lead you to testing the right variables for your email marketing campaign or it could trick you into thinking you're making progress, when in reality you're
Want to Gain More Customers? Try Creating a New Target Audience
Running a business is a challenge, especially when you have to continuously find new customers. It requires you to keep marketing the same services in hopes of producing new results. An ideal marketing campaign is almost always one that focuses on your target audience. But, there is an alternative approach that you should take into
