Improve Your Email Marketing ROI with Email Automation

By |March 6th, 2017|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

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Keep Subscribers Engaged with Email Automation

By |February 21st, 2017|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

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Why Your Intuition Won’t Cut it for A/B Testing

By |February 10th, 2017|Tags: , |

All your life you’ve been told to trust your intuition, but when it comes to A/B testing it’s just plain dangerous. If you’re lucky it may lead you to testing the right variables for your email marketing campaign or it could trick you into thinking you're making progress, when in reality you're

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Easy segmentation with the Salesforce Nonprofit Starter Pack

By |June 15th, 2016|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast

Avoid the Spam Filters

By |May 17th, 2016|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

Retain Subscribers by Segmenting Your Email Lists

By |March 17th, 2016|

Holding onto your subscribers is one of the biggest challenges related to email marketing. It's one thing to get people to give you their email addresses, but it's another to keep them engaged with your content.A common mistake is to send one general email to all of your subscribers. This might not be

Why Email is the Communication Medium of Choice for NPOs

By |January 25th, 2016|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

Start a Mini Email Course to Engage Subscribers

By |January 18th, 2016|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic