Why Email is the Communication Medium of Choice for NPOs
Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen
Start a Mini Email Course to Engage Subscribers
There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic
Prepare For Your Target Audience by Creating Personas and Dynamic Content
Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're
Your Competitors Are Prioritizing Lead Scoring. Are You?
How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation
Lift Donations
Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use
Focus on Predictive Data with Salesforce Lightning
A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the
Reach Out to Your Target Audience with Responsive Email Design
There's a lot that goes into creating website content and reaching out to your target audience. Using responsive design will increase the impact of all that effort. Here's why: Google likes responsive design Google has made it clear by now that it prefers responsive design to all other types of mobile web design. Here's what it says
Beware of email open rate statistics
Spoiler alert -- email open rates are misleading at best. In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it
Email Marketing: What Businesses Can Be Doing in September
September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too
How to Make Your Email Marketing and Automation More Valuable
With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts: Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should
