Writer’s block is one of the most common problems of content marketing. If you’re all out of ideas, then you should stick to the basics and write helpful pieces and how-to guides for your target audience. Here are some reasons why: 

Improve your reputation 

Your brand can only achieve as much as its reputation allows. Improving your reputation requires time and proactive marketing efforts.

It’s simple. The more you help people, the more people will trust your brand. You can write blogs and short-form articles informing readers about your industry and sharing some of your best tips. Over time, consumers will associate your brand with credibility and transparency. 

Get more organic traffic 

By posting helpful content to your website, you can attract all the Google users who are searching for a solution to their problems. If you bring more users to your site and keep them there until they’re done reading your content, it will improve your SEO and maybe your site rankings. Remember, Google has an incentive to direct its users to helpful, credible sites. 

Provide an incentive for users to come back 

Although writing helpful content might not directly translate to sales, it will give readers an incentive to come back to your website. You can also use this as an opportunity to market your email newsletter and advance leads a bit further in the sales funnel. The important thing is that you’re planting the seed for lead nurturing. 

To talk more about content marketing, or anything else, contact us today.