3 Ways to Engage Your Target Audience Online

By |May 4th, 2015|

Engaging your target audience is a common theme in online marketing. Whether you're sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are three ways you can do just that: Send a welcome email The beginning of your email marketing campaign is critical. If you make a bad

How Small Upgrades Improve Email Marketing and Automation

By |April 15th, 2015|

Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation. One of the best things about email marketing is that little investments

What Separates Email Marketing from Social Media

By |March 21st, 2015|

With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things with email marketing that just aren't possible with social media. The first thing that stands out is email marketing's ROI. It's well documented that email marketing

Report: 93% of U.S. Businesses Practice A/B Testing

By |March 7th, 2015|

A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand. A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers: US: 530,900 France: 491,800 Germany:

Why Promotional Emails Are Out of Style

By |February 12th, 2015|

Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing is an essential practice of any digital marketing strategy. The reason email marketing has changed so much is because users approach their inboxes differently. People

How to Address Your Target Audience

By |January 29th, 2015|

Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address your target audience in the body of your email determines whether they'll read it. The reason this is so hard is because you have to be

How To Avoid the Email Marketing Black List

By |December 28th, 2014|

Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience. The worst thing that can happen to your email marketing campaign is to be labeled as a spammer by email service providers. Once you're on the

The one thing every email needs

By |December 5th, 2014|

We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one thing that we don't see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don't connect because they're missing one

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