Why Promotional Emails Are Out of Style

By |February 12th, 2015|

Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing is an essential practice of any digital marketing strategy. The reason email marketing has changed so much is because users approach their inboxes differently. People

How to Address Your Target Audience

By |January 29th, 2015|

Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address your target audience in the body of your email determines whether they'll read it. The reason this is so hard is because you have to be

How To Avoid the Email Marketing Black List

By |December 28th, 2014|

Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience. The worst thing that can happen to your email marketing campaign is to be labeled as a spammer by email service providers. Once you're on the

The one thing every email needs

By |December 5th, 2014|

We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one thing that we don't see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don't connect because they're missing one

New Statistics Pertaining to Email Marketing and Automation

By |November 7th, 2014|

What's the one app on every desktop, tablet, smartphone and unix console? Email.The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and Monetate calls

Engagement marketing starts with smarter email

By |October 24th, 2014|

You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer. Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email

How to Make A/B Testing Even More Effective

By |September 23rd, 2014|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test