The Lead Scoring Mistake You Don’t Know You’re Making

By |October 10th, 2017|Categories: Lead Scoring|Tags: |

The logic is quite simple. When an organization's sales team does well, the organization does well. It might be one step closer to profitability, for example. Or perhaps a recently closed deal now allows the company to open up that second office.Given the impact a sales team has on an organization's bottom line, it's no

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Partner Connect: Introducing eMaker

By |October 2nd, 2017|Categories: Email Tips, Partners, Webinar|

Watch Predictive's Partner Connect -- our monthly show-and-tell session with some of the world's leading Salesforce consultancies. In this session: Learn about the new eMaker template tool and see how it can be integrated directly with the native Salesforce Approval Process; review Predictive's Engagement Activities and see how you can run a report of

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Persona Development Relies on Data and Real People

By |September 26th, 2017|Categories: Target Markets|

Many marketing researchers never step away from their computers. It's understandable: Computers are our comfort zone. Plus, they're essential for mining and mapping the data that tell us clicks per page, time on a page, pathways to a page — in other words, what a user does. But to develop a persona, you have to know who a

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Lightning Webinar Recap

By |March 21st, 2017|Categories: Uncategorized|

We recently held a webinar with one of our partners, Idealist Consulting, to teach you how to improve the insights into your marketing efforts and increase the value of your reporting by using Lightning Dashboards in Salesforce. If you didn't have a chance to catch the live webinar, "Create Lightning Dashboards To Measure ROI", it's

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How Non-Profit Organizations Can Benefit from Email Marketing

By |March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

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Predictive Mentioned…

By |March 14th, 2017|Categories: Non Profits, Webinar|Tags: , , |

David Rosenstock a Business Development Associate at Idealist Consulting (one of our partners) just wrote a great email in which Predictive was mentioned (a few times). If you didn't have a chance to read it, take a look! Just in case you missed Marc Benioff's keynote speech on Tuesday, I'll give you a quick synopsis."Artificial Intelligence is

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