When speaking to a large audience, you are on the spot to try to create a message that makes sense for a wide variety of people who may be present in the audience. The same can be said of a marketing campaign, at least in the past. No Longer Shouting To The Crowd The rise
What if someone were to tell you that they're about to run an advertising campaign with no target audience. Anyone who's sat through a beginning level college course knows that such a strategy is a recipe for failure. Good marketing campaigns break down markets into tiny segments. A marketing campaign for everyone is another way
It's been a while ago since Gmail's tabbed inbox update, which really only meant that we were due for another update soon. Sure enough, Google recently just introduced its latest feature of email marketing: Gmail Grid View. This update, however, shouldn't scare email marketers like the new Promotions tab did.Gmail recently released an official blog showing how
Terseness and conciseness are two qualities that have been praised and used by elite writers. This style of writing can be very effective for email marketing, as well. The idea is that if subscribers are limited on time, then the optimal marketing email would pack in the most amount of information in the fewest about
You’ll feel it when it happens. When you’re spending all your time managing campaigns and all the good leads seem to land with your competitor.Below we have identified some of the common signs that you need to evolve your marketing beyond batch and blast.Try a 30-day free trial of CampaignFlow as a solution to these
Tune in to our 15 minute overview of responsive email designs. Learn the whys and hows of making your email look good on desktop and mobile devices. To download the Stamplia designed templates, referenced in the webinar, visit Litmus.com.
Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per