Engaging your target audience is a common theme in online marketing. Whether you’re sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are three ways you can do just that:

Send a welcome email

The beginning of your email marketing campaign is critical. If you make a bad impression, many readers will unsubscribe immediately. If you make a good impression, on the other hand, recipients will anticipate your emails.

According to a recent Entrepreneur article, sending a welcome email is effective in terms of increasing your activation rate:

“In the time it takes to create and send one promotional email, you could craft the perfect welcome email. Welcome emails are an essential part of the onboarding process for every business. A great welcome email will impact on your activation rate, helping you turn subscribers into avid readers, free trial users into raving fans and new customers into lifelong partners.”

Promote your social media accounts

Once you have a customer’s attention, you shouldn’t let it go. Just as you should advertise your email newsletter on social media, you should also advertise your social media sites in your marketing emails.

Engagement on social media is an entirely different animal. Used in accordance with your email marketing campaign, however, it can have a big impact.

Measure your results with analytics

And finally, you should invest in data and analytics for your marketing efforts — if you are a Predictive customer then make the most of your native Salesforce reporting. It’s the best way to know if your campaign is effective or if you need to make some changes. Moreover, you can also learn more about your target market by tracking their behavior online with the Adaptive Mailer.

Engaging your target audience isn’t easy, but it’s crucial for your online marketing efforts. You should keep engagement in mind whether you’re sending emails, interacting on social media, or designing your website.

To talk more about your target audience, or anything else, please contact us. Thanks.