26 09, 2017

Persona Development Relies on Data and Real People

September 26th, 2017|Categories: Target Markets|

Many marketing researchers never step away from their computers. It's understandable: Computers are our comfort zone. Plus, they're essential for mining and mapping the data that tell us clicks per page, time on a page, pathways to a page — in other words, what a user does. But to develop a persona, you have to know who a

11 01, 2016

Prepare For Your Target Audience by Creating Personas and Dynamic Content

January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

29 01, 2015

How to Address Your Target Audience

January 29th, 2015|Categories: Creating Great Emails, Target Markets|

Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address your target audience in the body of your email determines whether they'll read it. The reason this is so hard is because you have to be terse with

9 05, 2014

Why Generic Email Marketing Strategies Capture No One’s Attention

May 9th, 2014|Categories: CampaignFlow, Email Open Rates, Email Tips, Marketing Automation, Target Markets|

What if someone were to tell you that they're about to run an advertising campaign with no target audience. Anyone who's sat through a beginning level college course knows that such a strategy is a recipe for failure. Good marketing campaigns break down markets into tiny segments. A marketing campaign for everyone is another way

9 01, 2014

Nano Targeting Makes Communicating to Very Specific Audience Possible

January 9th, 2014|Categories: CampaignFlow, Drip Campaigns, Email Tips, Marketing Automation, Target Markets|

One of the most acknowledged uses for data gathering on people is called nano targeting.  This is the process of gathering vast amounts of information on individual consumers.  Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more.  Armed with this information business and

8 10, 2013

Targeted Marketing Strategies

October 8th, 2013|Categories: Generating Traffic, Target Markets|Tags: , , , , , , , , , , , , |

At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,