16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

21 03, 2015

What Separates Email Marketing from Social Media

March 21st, 2015|Categories: Customer Loyalty, Email Tips|

With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things with email marketing that just aren't possible with social media. The first thing that stands out is email marketing's ROI. It's well documented that email marketing