18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

21 03, 2015

What Separates Email Marketing from Social Media

March 21st, 2015|Categories: Customer Loyalty, Email Tips|

With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things with email marketing that just aren't possible with social media. The first thing that stands out is email marketing's ROI. It's well documented that email marketing

22 07, 2013

Email Marketing is More Powerful than Social Media

July 22nd, 2013|Categories: Customer Loyalty, Nurturing Leads, Social Media|Tags: , , , , , , , , , , , |

These days, most companies know that they don't have a choice as to whether or not to open a social media account. The need for a Facebook and Twitter account is almost a given, a necessary part of any digital marketing campaign, a requirement to stay competitive. However, despite the extreme hype of social media

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You