There’s a lot that goes into creating website content and reaching out to your target audience. Using responsive design will increase the impact of all that effort. Here’s why:

Google likes responsive design

Google has made it clear by now that it prefers responsive design to all other types of mobile web design. Here’s what it says about responsive design on its web page:

Responsive web design: Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.

Google’s reasoning here is most likely selfish; responsive design makes it easier for Google’s search engine to crawl through websites. Still, it gives businesses more control over their website’s appearance, particularly on mobile devices. An added bonus is that switching to responsive design will also enhance your SEO.

Your target audience likes responsive emails

But responsive design isn’t only an option for your website. You can also use responsive email design to make your messages compatible for smartphones and tablets.

TIP FOR CURRENT CLIENTS: If you have not done so already, convert your email templates to responsive designs using our template editor.

When you use responsive email design, it doesn’t matter if users access your email from a desktop computer or a mobile device. Your email will automatically adapt to their screens and appear just as you designed it. 

More emails are opened on mobile devices every year. If you want to get on the right side of this trend, then you should consider implementing responsive email design in your email marketing campaign.

The rise of responsive design is one of the most important digital marketing trends of the last few years. We can help your business transition to responsive email design to make the most of your marketing efforts.

To talk more about addressing your target audience with responsive emails, contact us today.