Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they’re able to find relevant users on social media and attract others through Google, they don’t always have a follow-up plan for the next step. If you know how to find members in your target audience, then you’re already ahead of the game. But if you don’t know how to communicate with them, then any advantage you might have had is immediately cancelled out. There are ways you can prepare yourself in advance, though. According to a recent Econsultancy article, you should create five representative personas of your target market and plan how you’ll speak with them:
“The data you gather will reveal traits and patterns that should enable you to create five clearly-defined personas to speak to. By gathering the data together into templates you not only have easy-reference to what you need to say to the persona group you want to speak to, but you will also be able to see areas of crossover and where the messages and content you develop for one group can be adapted slightly to speak to another audience.”
After you create the personas, you can prepare dynamic content to include in your next email just for them. If you know that a certain type of user is interested in your product because of its durability, while another user may appreciate its price, for example, then your next email can contain content that’s right for both of them. If you attract members of your target audience to your business, but don’t know what to say to them, then those users will just lose interest. Having a communication plan in place is essential before you start reaching out to users. To talk more about interacting with your target audience with dynamic content, or anything else, contact us today.