13 03, 2017
  • lead-scoring-target

Tips To Create An Effective Lead Scoring Program

March 13th, 2017|Categories: Generating Traffic, Getting Subscribers, Lead Scoring, Marketing Automation|Tags: , , |

Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to

6 03, 2017
  • return on investment

Improve Your Email Marketing ROI with Email Automation

March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

13 02, 2017

Upcoming Webinar: Create Lightning Dashboards to Measure ROI

February 13th, 2017|Categories: Email Tips, Generating Traffic, Marketing Automation, Web-to-Lead Data, Webinar|Tags: , , , |

You’re invited to a 45 minute webinar, where we’ll show how you can use lightning dashboards to improve the insights into your marketing efforts and increase the lifetime value of your contacts. In this webinar you’ll learn:What the new Lightning Dashboards are and how to effectively use themHow to build

18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

11 01, 2016

Prepare For Your Target Audience by Creating Personas and Dynamic Content

January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

5 01, 2016

Your Competitors Are Prioritizing Lead Scoring. Are You?

January 5th, 2016|Categories: Marketing Automation, Nurturing Leads|

How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation

16 12, 2015

Lift Donations

December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

17 10, 2015

Focus on Predictive Data with Salesforce Lightning

October 17th, 2015|Categories: Marketing Automation, Nurturing Leads|

A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the

19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too