Easy segmentation with the Salesforce Nonprofit Starter Pack

By |June 15th, 2016|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast

Avoid the Spam Filters

By |May 17th, 2016|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

Retain Subscribers by Segmenting Your Email Lists

By |March 17th, 2016|

Holding onto your subscribers is one of the biggest challenges related to email marketing. It's one thing to get people to give you their email addresses, but it's another to keep them engaged with your content.A common mistake is to send one general email to all of your subscribers. This might not be

Why Email is the Communication Medium of Choice for NPOs

By |January 25th, 2016|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

Start a Mini Email Course to Engage Subscribers

By |January 18th, 2016|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

Your Competitors Are Prioritizing Lead Scoring. Are You?

By |January 5th, 2016|

How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation

Lift Donations

By |December 16th, 2015|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

Focus on Predictive Data with Salesforce Lightning

By |October 17th, 2015|

A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the