Retain Subscribers by Segmenting Your Email Lists

By |March 17th, 2016|

Holding onto your subscribers is one of the biggest challenges related to email marketing. It's one thing to get people to give you their email addresses, but it's another to keep them engaged with your content.A common mistake is to send one general email to all of your subscribers. This might not be

Why Email is the Communication Medium of Choice for NPOs

By |January 25th, 2016|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

Start a Mini Email Course to Engage Subscribers

By |January 18th, 2016|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

Your Competitors Are Prioritizing Lead Scoring. Are You?

By |January 5th, 2016|

How do you prioritize lead scoring in your online marketing strategy? Or to ask differently, what do you do for lead generation in terms of allocating resources, time, and personnel? First, let's see how your intuitive answers compare against your competitors. A recent Content Standard article contains the results of a survey that prompted business owners regarding their lead generation

Lift Donations

By |December 16th, 2015|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

Focus on Predictive Data with Salesforce Lightning

By |October 17th, 2015|

A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the

Beware of email open rate statistics

By |September 29th, 2015|

Spoiler alert -- email open rates are misleading at best.In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it as

Email Marketing: What Businesses Can Be Doing in September

By |August 19th, 2015|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time:Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too late.