Beware of email open rate statistics
Spoiler alert -- email open rates are misleading at best.In case you didn't know, email tracking is a very simple technology. Maybe too simple. There is a small invisible image included with your email that works as a beacon when it is viewed. The logic follows that if an image is viewed, count it as
Email Marketing: What Businesses Can Be Doing in September
September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time:Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too late.
How to Make Your Email Marketing and Automation More Valuable
With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts:Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should therefore
3 Ways to Engage Your Target Audience Online
Engaging your target audience is a common theme in online marketing. Whether you're sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are three ways you can do just that: Send a welcome email The beginning of your email marketing campaign is critical. If you make a bad
How Small Upgrades Improve Email Marketing and Automation
Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation.One of the best things about email marketing is that little investments go
What Separates Email Marketing from Social Media
With all the news and commotion that surrounds social media marketing, it can be easy to find yourself distracted by badges and emoticons ;) Fact is, you can achieve things with email marketing that just aren't possible with social media.The first thing that stands out is email marketing's ROI. It's well documented that email marketing has
Report: 93% of U.S. Businesses Practice A/B Testing
A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand.A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers:US: 530,900France: 491,800Germany: 467,100Now, there could be
Is Content or Design More Important for Successful Email Marketing and Automation?
What's more important for successful email marketing and automation: your email's content or its design? Marketers have never been able to choose one component over the other.And there's a good reason for that. You can write the best informative content, but no one will read it if the email's design doesn't engage them. Similarly, an engaging email
Why Promotional Emails Are Out of Style
Email marketing has changed a lot over the past few years. Even the reasons why businesses practice it aren't the same. The only static component is the fact that email marketing is an essential practice of any digital marketing strategy. The reason email marketing has changed so much is because users approach their inboxes differently. People
How to Address Your Target Audience
Addressing your target audience is one of the hardest parts of writing marketing emails. We talk a lot about email design and subject lines, but really, how you initially address your target audience in the body of your email determines whether they'll read it. The reason this is so hard is because you have to be