You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.
What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more email to an inbox.
You may already have an SPF record established for your domain, we highly recommend that you also set up a DMARC record as well if you do not already have it. Without these records in place, your mail will likely be labeled as “spoofing” and/or “spam” in your recipients’ inboxes.
Four steps to DMARC implementation:
- Select a sending domain. It could be your primary top level domain or a sub domain that sends a lot of email.
- Generate your record using the Kitterman DMARC Assistant (set the mail receiver policy to “none”).
- Work with your server administrator to add your DMARC record to DNS.
- Start receiving DMARC reports about your domain.
If you need help with the above steps, we have established a quick service ($250 one-time fee) to make sure your SPF, DKIM and DMARC records are setup correctly. Use the contact form below to get started.