13 03, 2017
  • lead-scoring-target

Tips To Create An Effective Lead Scoring Program

March 13th, 2017|Categories: Generating Traffic, Getting Subscribers, Lead Scoring, Marketing Automation|Tags: , , |

Leads are the lifeblood of business. Leads generate sales, and great sales numbers do two things:they keep your business’s doors open during the day, andthey let you sleep at night.Ultimately, the more effectively you source and manage the leads that are coming into your funnel, will define how easy or impossible you make it to

6 03, 2017
  • return on investment

Improve Your Email Marketing ROI with Email Automation

March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

21 02, 2017

Keep Subscribers Engaged with Email Automation

February 21st, 2017|Categories: Customer Loyalty, Drip Campaigns, Email Tips, Generating Traffic, Marketing Automation|Tags: , , |

Email automation keeps businesses on track with their marketing campaigns. This is especially important since many companies tend to approach email marketing with an element of random choice; reaching and grabbing for what seems like a branch of fruit, and hoping that what falls off the branch looks good to

3 04, 2013

Email Marketing Automation

April 3rd, 2013|Categories: CampaignFlow, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , , |

Usually, when the word "automation" is used, we think of a calculated machine,  working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You

30 01, 2013

Improve Email Deliverability Rates

January 30th, 2013|Categories: Email Deliverability, Marketing Automation|Tags: , , , , , , , , |

Email Deliverability: Passing the Inbox Test: You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large

22 01, 2013

Automation Makes Marketing Easy!

January 22nd, 2013|Categories: Marketing Automation|Tags: , , , , , , |

Benefits of Marketing Automation Imagine removing the stress and grind of your marketing campaign. Imagine less data entry, data cleaning, emailing, and time behind your computer screen. If you could find a way to automate these processes, you could free up so much more time to work on the other important parts of running your