New Statistics Pertaining to Email Marketing and Automation

By |November 7th, 2014|

What's the one app on every desktop, tablet, smartphone and unix console? Email.The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and Monetate calls

Engagement marketing starts with smarter email

By |October 24th, 2014|

You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer. Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email

How to Make A/B Testing Even More Effective

By |September 23rd, 2014|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

How To Use Email On Your Target Audience

By |July 31st, 2014|

Though it doesn't receive a lot of the fan fare that other parts of the Internet do, e-mail is still a huge part of the marketing game. Your target audience all likely have an e-mail address even if they do not have social media profiles or other parts of the Internet that are important. With

Membership Acquisition and Renewal Campaigns

By |July 25th, 2014|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%.CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient makes

The Vast Figures of Email Marketing

By |June 26th, 2014|

Despite the increasing influence of social media marketing, email marketing remains the most important aspect of digital marketing. A personal email account is almost mandatory to have nowadays, and businesses can take advantage of this by sending tailored emails to targeted subscribers. The following statistics from this Social Mouths article will change the way some

The Quick Guide To Winning Email Marketing

By |June 20th, 2014|

Of course, you work hard to obtain email addresses. From ad campaigns that link to a landing page, all the way to the native work you are doing on your website. You want a reward for this work. That means you need to follow some guidelines to be successful in email marketing. We will discuss