Tune in to our 15 minute overview of responsive email designs. Learn the whys and hows of making your email look good on desktop and mobile devices. To download the Stamplia designed templates, referenced in the webinar, visit Litmus.com.
Email Marketing and Automation are great ways to reach a large mailing list with high-quality graphics, managed mailing lists, and manageable analytics data. However, most third party email providers have stringent restrictions on the number of emails that can be reported as spam in a given email campaign. It's usually as low as 1 report per
One of the most acknowledged uses for data gathering on people is called nano targeting. This is the process of gathering vast amounts of information on individual consumers. Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more. Armed with this information business and
Beyond the basics of creating mass marketing e-mails, a successful e-mail campaign will result in lead generation. You want to create an e-mail piece that grabs your target audience's attention from the subject line, offers new information, and encourages the customer to click through to your website. There are plenty of articles available that offer suggestions for
It's easy to create a personal experience for your readers, in the midst of your bulk email campaign. However, to do this you must give them real value. Even if a reader understands that thousands of people are reading the same message, it really doesn't matter to him; as long as he is able to
At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,
The importance of Search Engine Optimization continues to grow as marketers realize and studies show, that it is the most effective digital marketing strategy. As the importance of SEO grows, so does the complexity for implementing that strategy. Search Engine providers such as Google and Bing, continue to change and modify the criteria for rankings
A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and