We’ve seen marketing emails that offer discounts. We’ve seen marketing emails that promote new products. We’ve even seen marketing emails that advertise the company’s social media marketing campaign.
There’s one thing that we don’t see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don’t connect because they’re missing one little message. Subscribers may read your emails but without a CTA, there’s nothing prompting them to contact you or to read more about your company.
The other mistake we see is businesses hiding their CTAs at the bottom of emails. Most people won’t make it to the bottom of your emails, so don’t hide your CTAs there.
A recent Forbes article discusses the importance of call-to-actions in marketing emails. According to the article, businesses should put their CTA right at the beginning of their emails so subscribers can’t miss them.
“It’s important to make sure that your main call to action is clear to your readers. Be careful not to bury your call to action at the bottom of a lengthy email. Instead, place it front and center, and clearly identify why they should take that next step.”
There are a few qualities that make up effective CTAs. The first, of course, is that they’re visible and not hiding within the message. The second is that they contain a link to contact the company. The third is that they feature an aggressive tone that doesn’t come off too salesy.
You don’t want to ruin your emails with a CTA that sounds like an “as-seen-on-TV” commercial. This’ll just leave a bad taste in your subscribers’ mouths. Instead, write a message that’s clear, concise, and applies to all consumers.
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