13 02, 2017

Upcoming Webinar: Create Lightning Dashboards to Measure ROI

February 13th, 2017|Categories: Email Tips, Generating Traffic, Marketing Automation, Web-to-Lead Data, Webinar|Tags: , , , |

You’re invited to a 45 minute webinar, where we’ll show how you can use lightning dashboards to improve the insights into your marketing efforts and increase the lifetime value of your contacts. In this webinar you’ll learn:What the new Lightning Dashboards are and how to effectively use themHow to build

5 12, 2014

The one thing every email needs

December 5th, 2014|Categories: Creating Great Emails, Email Tips, Generating Traffic, Nurturing Leads|

We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one thing that we don't see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don't connect because they're missing one

8 10, 2013

Targeted Marketing Strategies

October 8th, 2013|Categories: Generating Traffic, Target Markets|Tags: , , , , , , , , , , , , |

At Predictive Response we believe the primary goal of your marketing team should be to find the ideal customer (or donor) - so that you can design your product, pricing, and promotions to meet the needs of that customer. In the digital age, with the ability to collect large amounts of data and review analytics,

2 10, 2013

3 Tips to Improve Your Search Engine Optimization

October 2nd, 2013|Categories: Generating Traffic, Search Engine Optimization|Tags: , , , , , , , , , , , |

The importance of Search Engine Optimization continues to grow as marketers realize and studies show, that it is the most effective digital marketing strategy. As the importance of SEO grows, so does the complexity for implementing that strategy. Search Engine providers such as Google and Bing, continue to change and modify the criteria for rankings

21 09, 2013

Focus on Digital Marketing

September 21st, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and

7 09, 2013

Social Media – Choosing the Right Network

September 7th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

Social media has dramatically changed the way businesses market themselves. Many companies are benefiting from the connective power of this new technology. Other companies, even large and established corporations, are finding social media difficult to manage and control. If your company wants to benefit from power of social media, follow some of the tips in

19 08, 2013

SEO Basics

August 19th, 2013|Categories: Generating Traffic, Search Engine Optimization|Tags: , , , , , , , , , , , |

Search Engine Optimization (SEO) is the mechanics of improving the visibility of your website or webpage in a search engine's results (like Google, Bing, or Yahoo!) through the "organic" efforts of your webmaster. SEO is called "organic" because, in contrast to Search Engine Marketing (SEM) where you pay a search engine for priority ranking, it

12 08, 2013

Twitter for Beginners and Businesses

August 12th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , , |

Twitter is a tool used by about 16% of internet users to communicate with their friends, family, and the public in general. At the same time it is also designed to promote businesses and increase brand exposure. It is yet another social networking platform (in addition to Facebook, Pintrest, Tumblr, and Instagram) where businesses, friends,