“To[target audience] that has [unmet need], our company is the [competitive set] that has [unique point of difference] because it [evidence 1, 2 and 3].”
In just one short sentence, this message covers five important topics. It starts with the most important issues – your target market and their unmet need – and then moves onto less pressing topics. Although you may not want to use this template specifically, it provides good insight as to how to address your target market. Wait to talk about your product or service until after you single out your audience and their unmet need. We’ve seen many businesses struggle to write marketing emails that resonate with their subscribers. Oftentimes, the problem comes at the very beginning of the emails. It’s important to use terse writing to capture your target audience’s attention and give them a reason to read your email. To talk more about addressing your target audience, or anything else, please contact us. Thanks.