What’s more important for successful email marketing and automation: your email’s content or its design? Marketers have never been able to choose one component over the other.
And there’s a good reason for that. You can write the best informative content, but no one will read it if the email’s design doesn’t engage them. Similarly, an engaging email design may get someone’s attention, but if the content isn’t good, you won’t have their attention for long.
When you design your emails, you should think about how your subscribers will interact with them. The more they can interact with your emails, the more engaged they’ll be.
This applies whether people are viewing your emails from desktops or mobile devices. A recent Forbes article explains how to design engaging emails:
“Design can play a major role in whether or not people will interact with the emails you send out. This is especially important for readers on mobile devices who will be less likely to engage with emails that are difficult to read on a smaller screen. Keep your message as focused as possible, with one clear call to action that you want them to take.“
Each year we recommend responsive email design more and more and now offer a responsive email designer as part of our Adaptive Mailer. Now that smartphones are ubiquitous in the American culture, businesses have to think about mobile devices when they plan their marketing efforts.
With responsive email design, your emails appear on smartphones and tablets the same way they do on desktops and laptops. If you’re looking to concentrate more on mobile in 2015, then responsive email design should appear on the top of your to-do list.
An email’s design is equally important as its content. If you already have informative content, then you should focus on creating an engaging and interactive design that adapts well to mobile devices.
To talk more about email marketing and automation, or anything else, please contact us. Thanks.