Email marketing can seem a bit daunting at first, and you may not know how to begin. To get started, make sure your message is being delivered to your audience.

The worst thing that can happen to your email marketing campaign is to be labeled as a spammer by email service providers. Once you’re on the bad side of Gmail, it’s very difficult to cross back over to the good side. As you begin sending email, you have a chance to develop a good reputation, so don’t waste it.

What you’re really avoiding is the black list. Each email service provider has one. Here’s how Hubspot defines a black list in regards to email deliverability:

Black list: A list that denotes a sender as a spammer, making it difficult for the sender to get future emails into an inbox.

You’ll want to avoid this list at all costs. Here’s how you can do just that:

  • Control your frequency: Sending too many emails isn’t always a good thing. Limit the amount of emails you send each month to show email service providers you’re not spamming.
  • Include an unsubscribe link: Give subscribers the option to stop receiving your emails. If you keep sending unwanted emails, people will just start to label them as spam. Our Adaptive Mailer includes both email subscription management and global unsubscribe options.
  • Don’t be too promotional: Add content to your emails that does not involve sales. You can still send promotional emails, but try to dilute them with good content.
  • Write relevant subject lines: Subject lines should not be click-bait. They should introduce the message of your email, not attract attention with unfulfilled discounts.

If you want to talk more about this or anything else, contact us.