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Why Your Intuition Won’t Cut it for A/B Testing

By |February 10th, 2017|Categories: A/B Testing, Creating Great Emails, Drip Campaigns, Email Tips|Tags: , |

All your life you’ve been told to trust your intuition, but when it comes to A/B testing it’s just plain dangerous. If you’re lucky it may lead you to testing the right variables for your email marketing campaign or it could trick you into thinking you're making progress, when in reality you're

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Want to Gain More Customers? Try Creating a New Target Audience

By |December 29th, 2016|Categories: Generating Traffic, Target Markets|Tags: |

 Running a business is a challenge, especially when you have to continuously find new customers. It requires you to keep marketing the same services in hopes of producing new results. An ideal marketing campaign is almost always one that focuses on your target audience. But, there is an alternative approach that you should take into

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

By |July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

Easy segmentation with the Salesforce Nonprofit Starter Pack

By |June 15th, 2016|Categories: Creating Great Emails, How To, Non Profits|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast

Avoid the Spam Filters

By |May 17th, 2016|Categories: Email Deliverability, Email Tips|

You have to pay attention when AOL, Comcast, GMail, Hotmail, Yahoo! Mail, Facebook, LinkedIn and PayPal decide to establish rules for sending and receiving legitimate email.What it boils down to is that the big email receivers want to make sure that they can separate the good from the bad. Becoming a DMARC sender will help your organization deliver more

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