A/B Testing Tips for NonProfits

By |May 20th, 2013|Tags: , , , , , , , , , , , , |

Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are

Great Email Subject Lines

By |May 14th, 2013|Tags: , , , , , , , , , , , , |

How do you make your emails stand out from the competition?A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and guidance

How to Launch a Drip Campaign

By |May 7th, 2013|Tags: , , , , , , , , , , , , , , , |

Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.

A/B Testing Increases Open Rates!

By |April 20th, 2013|Tags: , , , , , , , , |

E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately, it is possible to make simple changes to subject lines,

Email Marketing Automation

By |April 3rd, 2013|Tags: , , , , , , , , , , , , , , , , |

Usually, when the word "automation" is used, we think of a calculating machine,  working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be

Lead Nurturing with Email Marketing

By |March 28th, 2013|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market

Email Marketing Automation Encourages Customer Loyalty

By |March 19th, 2013|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However, this weekend will be different from most because tomorrow is your birthday.  You

Nurture Leads with Email Marketing

By |March 14th, 2013|Tags: , , , , , , , , , |

Prospecting for LeadsEmail Marketing is a highly effective strategy for prospecting because it generates plenty of highly qualified leads that are part of your target market. When you use email marketing for a lead generation it is important to be personal, target a specific problem, and then end with the solution or a call to

5 Strategies To Attract More Traffic

By |March 7th, 2013|Tags: , , , , , , , , , , |

Building Your ListsThere is great value in building your email or lead lists and  optimizing email open rates. Building your lead list should be one of your core strategies to effectively increase traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies that