Email Marketing: What Businesses Can Be Doing in September

By |August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

How to Make Your Email Marketing and Automation More Valuable

By |June 4th, 2015|Categories: A/B Testing, Creating Great Emails, Email Subject Lines, Email Tips, Marketing Automation|

With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts: Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should

3 Ways to Engage Your Target Audience Online

By |May 4th, 2015|Categories: Customer Loyalty, Email Tips, Getting Subscribers, Target Markets|

Engaging your target audience is a common theme in online marketing. Whether you're sending marketing emails or posting on social media, the goal is to increase engagement among subscribers and followers. Here are three ways you can do just that: Send a welcome email The beginning of your email marketing campaign is critical. If you make a bad

How Small Upgrades Improve Email Marketing and Automation

By |April 15th, 2015|Categories: Email Tips, Marketing Automation|

Imagine if there were an online marketing platform that let's you interact with customers one-on-one in a personal environment. Now imagine if that platform was credited with a positive ROI. Sounds too good to be true? Actually, that sounds like email marketing and automation. One of the best things about email marketing is that little investments

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