When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through
Email Deliverability: Passing the Inbox Test:You're probably aware that savvy subscribers have been pushing back against the large volume of marketing emails they receive in their inboxes each day. Internet Service Providers (ISPs) are also becoming stricter about which emails will “pass the inbox test." In the past, email marketers could get away with sending large volumes
Benefits of Marketing AutomationImagine removing the stress and grind of your marketing campaign. Imagine less data entry, data cleaning, emailing, and time behind your computer screen. If you could find a way to automate these processes, you could free up so much more time to work on the other important parts of running your business.
The Importance of Targeted Email Campaigns:Organization is a key component to an effective email campaign. All too often, email campaigns aren't thought out and emails end up being sent out to a large list without being segmented to list members interests or needs. Targeted emails are important to ensure a more successful email campaign. That