Blog

Lift Donations

By |December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use

Focus on Predictive Data with Salesforce Lightning

By |October 17th, 2015|Categories: Marketing Automation, Nurturing Leads|

A new interface may be coming to your Salesforce instance. Salesforce upgraded to Winter '16 in October and now you can enjoy the fruits of their labor. The new Lightning user interface presents a much cleaner view of priority information. At a glance you'll see Predictive data -- contact score, email and web history -- right at the top of the

Email Marketing: What Businesses Can Be Doing in September

By |August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

How to Make Your Email Marketing and Automation More Valuable

By |June 4th, 2015|Categories: A/B Testing, Creating Great Emails, Email Subject Lines, Email Tips, Marketing Automation|

With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts: Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should

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