21 09, 2013

Focus on Digital Marketing

September 21st, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

A recent McKinsey report: Bullish on Digital shows that companies, across all industries, are making digital marketing and customer engagement a high strategic priority. This means that, increasingly, companies are creating branding and marketing materials meant to be shared online through social media, their website, as well as through email marketing. They are targeting and

7 09, 2013

Social Media – Choosing the Right Network

September 7th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , , |

Social media has dramatically changed the way businesses market themselves. Many companies are benefiting from the connective power of this new technology. Other companies, even large and established corporations, are finding social media difficult to manage and control. If your company wants to benefit from power of social media, follow some of the tips in

17 07, 2013

How to Manage Social Media Effectively

July 17th, 2013|Categories: Generating Traffic, Social Media|Tags: , , , , |

In the world of Digital Marketing, social media is still in its infancy. While other more established methods like email marketing and search engine optimization (SEO) provide increasingly profitable results, most companies continue to struggle with social media marketing. Many marketing experts believe that corporations have failed to understand the inherent nature of social media. While