31 05, 2013

Steps to Launch a Successful Drip Campaign

May 31st, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , |

  You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads

3 04, 2013

Email Marketing Automation

April 3rd, 2013|Categories: CampaignFlow, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , , |

Usually, when the word "automation" is used, we think of a calculated machine,  working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be