16 06, 2013

Salesforce Mass Emails for Non Profit Organizations

June 16th, 2013|Categories: Generating Traffic, Non Profits|Tags: , , , , , , , , , , , , |

Did you know that over 100,000 companies use Salesforce? It is truly a powerhouse in the CRM world, which is why we have made certain that our products integrate seamlessly. Most importantly the Salesforce Foundation offers a version of their CRM free to Non-Profits. Once you've started using Salesforce, you will want to go to the App Exchange where you

20 05, 2013

A/B Testing Tips for NonProfits

May 20th, 2013|Categories: A/B Testing, Email Tips, Non Profits|Tags: , , , , , , , , , , , , |

Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are