Lead Scoring: Predicting Outcomes and Saving Time
Having prospects is always a good thing in business; knowing which ones to focus on is critical. There are some leads that will just be a waste of time as they do not convert to a sale or donation, and the time spent trying to market to them is all but wasted. This is why
New Statistics Pertaining to Email Marketing and Automation
What's the one app on every desktop, tablet, smartphone and unix console? Email. The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and
Engagement marketing starts with smarter email
You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer. Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email
Make your email responsive or miss an opportunity to engage
If you've seen email marketing in the news lately and thought "Eh, no big deal," you may be in for some trouble. One of the most important trends developing in email marketing is optimizing emails for mobile devices. Each year, more and more people are viewing emails from smartphones and tablets. While desktop browsers are still
How to Make A/B Testing Even More Effective
As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test
How To Use Email On Your Target Audience
Though it doesn't receive a lot of the fan fare that other parts of the Internet do, e-mail is still a huge part of the marketing game. Your target audience all likely have an e-mail address even if they do not have social media profiles or other parts of the Internet that are important. With