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The one thing every email needs

By |December 5th, 2014|Categories: Creating Great Emails, Email Tips, Generating Traffic, Nurturing Leads|

We've seen marketing emails that offer discounts. We've seen marketing emails that promote new products. We've even seen marketing emails that advertise the company's social media marketing campaign. There's one thing that we don't see enough of in these emails: call-to-actions (CTAs). Sometimes the emails have powerful messages but don't connect because they're missing one

New Statistics Pertaining to Email Marketing and Automation

By |November 7th, 2014|Categories: Creating Great Emails, Customer Loyalty, Nurturing Leads|

What's the one app on every desktop, tablet, smartphone and unix console? Email. The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and

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