New Statistics Pertaining to Email Marketing and Automation

By |November 7th, 2014|Categories: Creating Great Emails, Customer Loyalty, Nurturing Leads|

What's the one app on every desktop, tablet, smartphone and unix console? Email. The numbers are in, and email marketing is still the best component of digital marketing. For years now, email marketing has had a better ROI than social media and marketers are now confirming that this still holds true. A study by Forrester Research and

How to Make A/B Testing Even More Effective

By |September 23rd, 2014|Categories: A/B Testing, Email Open Rates, Email Subject Lines|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

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