28 03, 2013

Lead Nurturing with Email Marketing

March 28th, 2013|Categories: Drip Campaigns, Nurturing Leads|Tags: , , , , , , , , , , |

Lead nurturing is not sales. Rather, it is building a relationship with each and every one of your prospects. By sending them automated, yet personalized, emails over time (drip campaign), you build a relationship and provide them with vital information to bring them to the next step in the process, the sale. Whether you market

21 02, 2013

Email Marketing Automation: Marketing Strategies for Success

February 21st, 2013|Categories: CampaignFlow, Creating Great Emails, Drip Campaigns, Generating Traffic, Marketing Automation|Tags: , , , , , , , , , , , |

Email Marketing and Email Automation More than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts.  If you are looking for an effective way to maximize your marketing dollars in the coming