In the last few years social media has gained a lot of attention in the world of digital marketing. Social media is great tool for increasing brand awareness and spreading your message. But most marketers agree that email marketing reigns supreme for nurturing leads and creating an intimate connection with your customers. Here are 4
These days it can be difficult to make your Non-Profit stand out in the sea of other organizations seeking money from a limited pool of donors. You are fighting to grab the attention of donors who are both interested in your cause and have the cash to donate in this still-struggling economy. When it comes
When you send an email you want to make it count. That means getting your recipients to read it. Along with having useful content in that email, you first must grab your recipient's attention, so that they will open your message. Most readers receive a large number of daily email newsletters and will scan through
The Importance of Targeted Email Campaigns: Organization is a key component to an effective email campaign. All too often, email campaigns aren't thought out and emails end up being sent out to a large list without being segmented to list members interests or needs. Targeted emails are important to ensure a more successful email campaign.