29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

14 05, 2013

Great Email Subject Lines

May 14th, 2013|Categories: Email Open Rates, Email Subject Lines|Tags: , , , , , , , , , , , , |

How do you make your emails stand out from the competition? A primary factor is your email subject line. Many businesses give little thought to this detail. They simply throw a few words together and hope for the best. There’s probably no such thing as a “perfect” subject line, but with a little thought and

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You

7 03, 2013

5 Strategies To Attract More Traffic

March 7th, 2013|Categories: Email Open Rates, Email Tips, Generating Traffic|Tags: , , , , , , , , , , |

Building Your Lists There is great value in building your email or lead lists and  optimizing email open rates. Building your lead list should be one of your core strategies for effectively increasing traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies

28 02, 2013

Improve Email Open Rates the Easy Way

February 28th, 2013|Categories: CampaignFlow, Creating Great Emails, Email Open Rates|Tags: , , , , , , , , , , |

The Importance of Email Marketing Campaigns Are you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to

21 02, 2013

Email Marketing Automation: Marketing Strategies for Success

February 21st, 2013|Categories: CampaignFlow, Creating Great Emails, Drip Campaigns, Generating Traffic, Marketing Automation|Tags: , , , , , , , , , , , |

Email Marketing and Email Automation More than 50 percent of all businesses are expected to use email marketing automation by 2015. Marketing managers across the nation are benchmarking their competitors and contemplating how to best streamline and optimize their marketing efforts.  If you are looking for an effective way to maximize your marketing dollars in the coming