7 05, 2013

How to Launch a Drip Campaign

May 7th, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , |

Drip email campaigns are designed to build and promote customer awareness of your company and your products by delivering your messages at pre-determined intervals over a specific period of time. They are especially effective for nurturing leads because they automatically contact your campaign members, reminding them of your company and services, on a weekly basis.

20 04, 2013

A/B Testing Increases Open Rates!

April 20th, 2013|Categories: A/B Testing, Email Open Rates, Email Subject Lines|Tags: , , , , , , , , |

E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately it is possible to make simple changes to subject lines,

7 03, 2013

5 Strategies To Attract More Traffic

March 7th, 2013|Categories: Email Open Rates, Email Tips, Generating Traffic|Tags: , , , , , , , , , , |

Building Your Lists There is great value in building your email or lead lists and  optimizing email open rates. Building your lead list should be one of your core strategies for effectively increasing traffic to your website, as well as your brick and mortar operations - if you have them. Here are five creative strategies