29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

31 05, 2013

Steps to Launch a Successful Drip Campaign

May 31st, 2013|Categories: Drip Campaigns, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , |

  You've probably already spent a considerable amount of time and money engaging prospective customers. How would you feel if you could have emails sent automatically to your prospects each week or each month, without you having to do much of anything? That’s exactly what drip campaigns are all about. Follow these steps to nurture leads

19 03, 2013

Email Marketing Automation Encourages Customer Loyalty

March 19th, 2013|Categories: Creating Great Emails, Customer Loyalty, Marketing Automation|Tags: , , , , , , , , , , , |

Has this ever happened to you? You get home from work on a Friday night after a long week at the office.  You've been working on a tough project for a client and you're ready to relax for a few days.  However this weekend will be different from most because tomorrow is your birthday.  You